Law Firm SEO
We Drive Leads, Recognition, and Revenue for Ambitious Intellectual Property and Patent Law Firms Through Holistic SEO
Attorney SEO is a digital marketing tactic that involves optimizing and promoting a law firm’s website to increase its visibility in search engine results pages (SERPs). When executed properly, it’s an effective strategy to get more targeted traffic from potential clients.
Once it starts working, SEO can scale at a fractional cost, unlike pay per click marketing, such as Google ads, where you must keep increasing your budget. However, SEO requires you to keep up with Google’s constant changes to its algorithm.
Essentially SEO will ensure that people looking for legal help can find your attorney’s website and contact you. Here are its top benefits:
Search engine optimization involves a lot of moving pieces. Let’s look at the combination of strategies you need to execute to achieve SEO success.
As a local business, intellectual property and Patent attorneys can double dip in SERPs: appearing in both organic search results and the map pack. A sound local search strategy incorporates both of these.
Begin here:
Keep learning: Local SEO for Law Firms
Is “intellectual property and patent legal services” the only right keyword to target on your website? Well, many people may search for something related to the criminal defense process. Content marketing calls for understanding your target audience and interjecting their journey at every stage to build trust.
Your prospects may search for something like, “How to ward off trademark scams?” You want to appear in SERPs for all phrases your prospects search.
Keyword research using tools such as Ahrefs can help you find them.
Begin here:
Keep learning: Keyword Research for Lawyers
Your homepage can only rank for one main keyword, such as “intellectual property and patent lawyer in your [primary service area].” The other relevant keywords you found in the last step will need individual pages. Depending on the keyword’s intent, you can craft blog posts or practice area landing pages for each one.
Ultimately you want to create optimized content for all the keywords related to your services and establish your topical authority in the eyes of Google.
Begin here:
Keep learning: How to Optimize Legal Content
To establish your site’s authority in Google’s eyes, you need “votes” from other websites. Called backlinks (clickable hyperlinks from other websites to yours), they are one of Google’s algorithm’s most prominent ranking factors.
The more competitive keywords you target, the more backlinks you need to rank on the first page of Google.
Begin here:
Keep learning: Link Building for Attorneys
If your website isn’t crawlable and indexable by Google Bots, all of the above SEO efforts will go to waste. Further, you want your website’s design and user experience to reflect your law firm’s brand.
Begin here:
Keep learning: Website Design for Law Firms
Are you getting any traffic, leads, and new clients via intellectual property and patent SEO? You want to monitor your campaign’s progress and tweak your digital marketing strategy.
Google Analytics is an excellent tool for tracking your website’s visitors. You can set up goals and also get an overview of your conversions.
Begin here:
Keep learning: 6 KPIs for Tracking Your Lawyer SEO Results
Always accessible and go the extra mile when needed
“These folks are great! Very skilled, very conscientious, with a lot of follow through, and reasonable pricing. Always accessible and go the extra mile when needed. I strongly recommend this.”
Steve Rubin
Employment Lawyer, Los Angeles
We are receiving on average 90+ phone calls a month
“Working with On The Map for almost two years has been a game-changer. When we first started our own practice, we lacked a natural online presence. We began our SEO campaign with the sole purpose of generating natural leads… Here we are two years later and not only are we ranking competitively in multiple cities across our state, but we are receiving on average 90+ Phone Calls a month.”
Philip Pendergrass
Personal Injury Attorney in Georgia
On The Map Marketing specializes in helping the following legal practice areas in .
If they did, they would show off their legal SEO expertise, like we’ll now.
How Law.ninja
Got +152% Organic
Traffic in
8 Months
How Roberts | Jeandron Law Achieved +160% Leads in 7 Months
How Stroleny Law
Got +4175% in
Monthly Leads
in 10 Months
How Fasig | Brooks Achieved +152.39% in Monthly Users in 2 years
We play the long and compounding game of SEO that involves focusing on these four important ingredients:
We begin with optimizing your local listings in GBP, Avvo, and other local directories. Then build citations and get your intellectual property and patent firm on every nook and corner of the map in your service area.
What good is getting published on websites you can’t show off? We land you backlinks on websites that are quality checked to keep Google happy and your clients impressed.
Creating legal content is time-consuming and detail oriented. Our legal writers work with SEO strategists and editors to craft optimized content that establishes your expertise in SERPs.
Technical SEO is fundamental to making your site accessible to Google Bots. That’s why we dedicate the requisite development hours to every SEO campaign.
1. Discovery Call
We’ll discuss your business goals and requirements to evaluate our fit before moving forward.
2. Legal Marketing Audit
Next, we analyze your website’s health, identifying its current issues and growth opportunities.
3. A Custom SEO Strategy
After a goal alignment call, we’ll share some SEO packages with the timeline and costs.
4. Onboarding and Scaling Your SEO
Once we set up your account, our SEO team executes your marketing campaign in 90-day sprints.
5. Ongoing Reporting and Analysis
Your account manager shares regular updates, gets feedback, and iterates your campaign.
Let us show you the money