Plumber Website Design and Development

How a professionally designed website will turn your plumbing business into a money making machine

At On The Map Marketing we feel the internet is the fastest, most reliable, and most importantly the cheapest way to bring traffic to your business. Traditional forms of advertising are outdated and massively less affordable than digital marketing. To show this, we compiled a bunch of advertising data on multiple different mediums.

Now that you’re convinced, let’s start with step one of your digital marketing attack: A professionally designed website. Your website is vital for pulling your potential clients away from their internet searches into your business. It’s your first impression to the millions of potential clients already searching for the services you provide. Let us explain how On The Map Marketing can help make it count.

Research and Analysis for Your Plumbing Company’s Niche

Our first task in making your website a money making machine is figuring out why it isn’t already. We use several different methods of analysis of your plumbing company’s site.

First and foremost, we use KPIs, or Key Performance indicators, to determine what is working and what is not. We then analyze whether your existing conversion factors are working to push site visitors to book a consultation with you. We also check out your call-to-action and whether or not it is effectively giving your site visitors a reason why they should call you.

Our Approach in Designing Your Plumbing Company’s Website

When we are designing your website, we customize it specifically around how it will make you money. We focus making your website a money making machine by:

• Conversion Focused Design: every element of your website will be designed to usher visitors to the finish line of being converted.
• Branding: we amp up your branding so you attract clients who want to be a part of what your plumbing company is, what you provide, and the quality of work you offer.

We will then present you with a mock-up of your brand new website, and once you love it we’ll get to work on making it a reality.

How We Develop the Code for Your Plumbing Company’s Website

Your website will be completely tailored and customized to your plumbing company’s needs. We first determine what’s best for you:  HTML or WordPress. The biggest difference between these two site hosts is wordpress is a Content Management System and HTML is static. Content Management Systems, or CMS, give YOU the control. Unlike an HTML site, they are easily updateable and you can make changes whenever you want; however, HTML sites are virtually no maintenance sites. They hold your content on static files. We use Javascript to make your links and images clickable, and PHP to connect the client side of your site to an end user node. We also use APIs if your site needs to communicate with other applications. Most importantly, we verify your site is mobile compatible.

Website Security

What is the point of your website being a treasure chest of profit if it isn’t safe from hackers? We use several different security measures to keep your info safe:

• HTTPS, or hypertext transfer protocol secure, is the same as HTTP but keeps your information safe from hackers.
• SSL, or Secure Sockets Layer, ensures all data moving between web servers and browsers remain private.
• We employ all necessary protections from cross site scripting, cross site request forgery, and security misconfiguration, so attackers can never send your site malicious code.

Quality Testing

Before we launch your site, we have to verify everything on your law firm’s website is running perfectly. We first validate all HTML and ensure all Javascript is error free. We then check out all the images we used to ensure they have the correct licenses. We make sure all the pages have content and that they are all optimized for SEO. Then, voila! You have the website you and your wallet have always dreamt of.

Website Launch

If your plumbing company’s website isn’t already bringing you a steady clientele you’re missing out on a massive stream of revenue. We know developing your website to its fullest potential can be intimidating, but that’s why we’re here. At On The Map Marketing, we work to make your website work best for you. All you have to do is sit back and figure out what to do with all the extra cash flow.