Bg hero

SEO for Personal Injury and Car Accident Lawyers: DIY Guide

Seo for personal injury and car accident lawyers: diy guide

Table of Contents

Bg decoartion 1

How Does Personal Injury Attorney SEO Grow Your Law Firm: 3 Top Benefits

SEO for personal injury lawyers is one of the most cost effective and scalable attorney digital marketing tactics. Here are the top reasons you should pursue it:

1 icon

Cheaper Than Referrals

Referrals from the courthouse are unreliable. TV advertising and other forms of injury marketing are generally expensive. A sound SEO strategy can help build a pipeline of high quality leads at an affordable budget.

2 icon

Compounding Returns

Once your injury website ranks on the first page—and especially in the top three positions for keywords your clients are searching—the organic traffic and leads for your injury practice will soar.

3 icon

Cheaper Than PPC

A quick way to show at the top of search results is starting a Google Ads campaign. But personal injury PPC is one of the most competitive lawyer niches and it can cost you up to $400 per click. SEO can deliver leads at the fraction of cost of PPC.

Now that you understand the top features, let’s look at how to do SEO DIY for your personal injury practice.

10 Proven Injury SEO Tactics (+ Bonus Website Audits)

Let’s look at a step-by-step guide to get your injury firm some of that good organic traffic. But first, you may wonder, how are we qualified to share advice.

Why Trust Our Injury SEO Advice?

Our personal injury clients rank for competitive keywords and get results. Let me show two quick examples. Tijerina Legal Group dominates the “Personal Injury Lawyer McAllen Tx” SERP: #1 organic and #2 on the 3-Pack

Legal seo serps

Hipskind & McAninch, LLC’s organic traffic has drastically improved and continues to grow. Oh, and SEO has helped them close them the largest case in their history. Now that we’ve established our expertise, below is the first tactic.

Growing seo chart
Us search awards 2023
Google premier partner
Clutch top seo company 2023
Clutch local seo company 2023

2. Use Local SEO Strategies to 
Improve Your Online Presence in Google 3-Pack

Next, observe the best practices to raise your Google Maps rankings and generate more leads. We helped Fasig|Brooks increase local and organic traffic by 152.39%, resulting in 46.06% more inquiries from potential clients. Here’s how we were able to do it:

Build Local Citations

Fasig brooks serp

First, we entered the law firm’s name, address, and phone number (NAP) in its GBP.

Fasig brooks directory

We then signed up for online directories to get the law firm listed on the website.

Doing this allowed us to maintain NAP consistency across multiple business listings, thus strengthening your online presence and trust with your audience.

Bg decoartion 1

4. Optimize Your Personal Injury Law Firm Website

Optimizing for local search is one thing—improving your search engine rankings is another. You’ll need an optimized injury website ready to rank for your target keywords.

Whether you’re looking for someone to create a brand-new website or restructure your old site, On The Map Marketing is at your service. But here are our battle tested tips for you if you prefer to design your site yourself.

Practice areas navigation
1 icon

Grab a Decent Domain Name

A keyword rich domain name isn’t as important but picking up a short and memorable one will ensure your website has a recall value within your prospects. It also helps build trust.

But don’t overcomplicate the process of finding a domain name either. Just pick one that exudes good confidence and move on.

2 icon

Pay Attention to Your Design

Since people use their smartphones and tablets to visit websites, your site must have a web design that adapts to the device’s screen size.

It allows your website to rank higher on Google searches and provides a seamless user experience that could help increase sign-up forms and calls.

A good indicator of a well-optimized website is scoring high on Google PageSpeed Insights. But it should also look professional.

Check our list of few of the finest injury websites for inspiration.

3 icon

Audit Technical SEO

You want to help search spiders find pages and crawl them efficiently. Start with checking if your website is indexable in Google by using the search operator “site:[YourInjuryWebsite].com,” and ensuring its pages are showing up in SERPs.

Next ensure your website isn’t plagued with duplicate content issues and slow loading times.

4 icon

Link Internally

In relation to helping search engines crawl and index your site pages faster, you must develop a site structure that groups topically relevant pages. An example is interlinking your personal injury website’s different practice areas and case pages.

We did this for Roberts | Jeandron Law, where we grouped all potential cases under the personal injury category in the menu. It’s one of the things that helped the site achieve 175% more organic traffic and 160% business inquiries in seven months.

  • “What is personal injury protection coverage” and 
  • “How long do personal injury cases take to settle?”

6. Develop a Sound Content Marketing Strategy

When you build a sound content strategy, you get to establish authority and expertise online for your practice area. It’s all about showcasing your know-how about the injury practice area you specialize in. But before you begin, you need to nail down the pain points of your audience and try to find the best content formats to reach them.

Ideally you want a strategy that’s a mix of client case studies, practice area pages, blog posts, videos. Here’s our complete guide on content marketing for injury firms.

Marketing strategy illustration
Content illustrations

7. Create High Quality 
Legal Content

SEO marketing campaigns need high quality content that answers questions people are looking for about the topic. Your content also needs to be presented and written in an easy-to-read manner. Generally you want to optimize your content for search engines and ensure it reaps the benefit of long-term organic traffic.

Moreover with the competitiveness of injury SERPs, you want to go back to old content and refresh it, ensuring it remains relevant.

8. Build Links to Scale Your Injury Attorney SEO Campaign

Link building or off page SEO is a crucial part of your search campaign. It’s almost impossible not to rank on search results without backlinks from authoritative websites. Search engine algorithms count these links as votes for your practice’s website.

With years of SEO and marketing efforts, we secured high-quality links to Roberts | Jeandron Law, starting with its lawyer profile on usnews.com. This website attracts approximately 25.4 million organic visitors every month.

Google map results

These backlinks allow Google to trust the law firm enough to improve its organic search rankings because authoritative websites link to it. A super way to scale your injury law firm’s authority is launching a digital PR campaign.

Watch the video podcast of our CEO breaking down the strategy with Fery Kaszoni, a digital PR expert.

9. Leverage YouTube Videos

As the second largest search engine in the world, YouTube helps boost your legal marketing efforts by providing your client base with a way to learn answers to personal injury questions they may have in video format.

The other great thing about YouTube videos is that they can also rank on Google search. This means you can rank your blog post and video for the same keyword on organic search, diversifying your online marketing strategy and increasing your visibility.

Youtube videos in serps
Growing results chart

10. Track Results From Your 
Personal Injury Lawyer SEO Campaign

SEO doesn’t stop after launching a SEO campaign. You should monitor your site’s SEO performance by tracking its keyword rankings, organic traffic, and leads using tools like TrackRight. And of course, Google Analytics.

If you hire a marketing company to launch and observe your SEO strategy, it should provide you with a report containing the results and actionable items to help keep you in the loop. And that’s it! Keep reiterating and attacking more keywords for your SEO campaign to build your organic traffic pipeline.

Bg decoartion 2

Frequently Asked Questions about Personal Injury SEO

  • Scale

    SEO Vs. PPC for Personal Injury Lawyers: Which is Better?

    Unlike SEO, pay-per-click (PPC) is a short-term strategy where you pay for ads to appear at the top of Google search’s first page. However, maintaining a high return on investment (ROI) requires ongoing management and optimization. For instance, we were able to help Nunez Law acquire 17 leads in two months, with each lead costing $400.

    That said, SEO is best if you have the patience to run a cost-effective marketing campaign with a high ROI.

  • Search

    How Much Do Personal Injury Lawyer SEO Services Cost?

    Agencies charge upwards of $3,000 for their personal injury law firm SEO services. Some service providers may have a lower asking price, but that could also mean they don’t have the experience and resources that more established agencies have.

  • Action

    How Long Does It Take To See Results From Personal Injury SEO?

    Search engine optimization involves a lot of moving pieces. Let’s look at the combination of strategies you need to execute to achieve SEO success.

What Do Our Personal Injury SEO Clients Say About Us?

“…What made On The Map special was that we were given our own personal SEO Manager, Andrew. Andrew brought a great balance of professionalism
and 
personability…”

Stars

“These folks are great! Very skilled, very conscientious, with a lot of follow through, and reasonable pricing. Always accessible and go the extra mile when needed. I strongly recommend this….”

Stars

“…They have put us on the first page of Google for a variety of important search terms. I now feel that my law firm is on equal footing with larger law firms in the very competitive sphere of digital marketing…”

Stars
Footer bg
On the map team