FirmPilot Review

As things are going the way of AI, so should your marketing strategies and approaches. Your law firm must leverage technology to create content, analyze competitors, and report campaign results faster and better. This is what FirmPilot’s AI law firm marketing software aims to achieve.

This review examines the platform’s features, customer reviews, and case studies. Ultimately, you should be able to decide for yourself whether this tool will enhance your law firm’s internet marketing campaigns.

Note: Our team of project managers and customer support will hold your hand through the entire process of developing a marketing strategy and campaign tailored to your law firm’s needs to generate the most leads and convert them into new cases. Contact us to learn how we can do these for you.

What is FirmPilot AI?

FirmPilot is an AI engine that identifies what your target clients are searching for on Google to help you craft the ideal digital marketing plan to attract them to your legal practice better and at half the cost and time.

The law firm marketing platform has analyzed over 3,000 cases, 5,000,000 content pieces, and 100+ lawyer marketing strategies across different practice areas to provide law firms with campaigns based on popular trends that produce the best possible outcomes. Its impressive database allowed the company to secure $2 million in seed funding from venture firms in December 2023.

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FirmPilot AI Services Offered

The platform uses its proprietary AI Legal Marketing Execution Engine to provide you with the data and intelligence necessary to win in law firm marketing today. FirmPilot has two pricing plans: Firm ($3,500/month) and Enterprise ($5,900/month). Below are marketing solutions to expect from either subscription plan:

AI Publishing

AI tools make creating content easier and more affordable, but none can produce high-quality marketing content that can help establish your law firm’s expertise and rank your website on search engines.

FirmPilot changes all that by helping you create authoritative blog posts that suit your brand and practice area. It can also produce social media and ad copy to help you build a following and engage your target audience into becoming your clients. The marketing automation platform does all these for you with a few clicks of a button.

AI Monitoring and Tracking

The platform has competitive intelligence capabilities for predicting which marketing tactics will work based on existing data. It also analyzes competing law firms to update its database and provide you with the latest information. These remove the guesswork from your online marketing efforts and make your law firm marketing simpler.

Comprehensive Marketing Performance Reporting

Once the campaign for your law firm concludes, or even if it’s still going on, FirmPilot gives you dashboard access for a complete report of your marketing performance and ROI. It shows you everything you need to know about the campaign in terms you can easily understand.

FirmPilot AI Across Directories

FirmPilot currently has a 5.0/5 star rating out of 13 Google reviews. All its customers were happy with the ease of setting up the platform for their law firm (with help from FirmPilot’s customer support) and generating leads from it.

Top Client Results

Philadelphia-based RS Law Group is a real estate and commercial litigation law firm looking for a modern approach to its digital marketing to stand out from the pack while keeping costs lean. FirmPilot came to the rescue by using its proprietary AI to develop the firm’s data strategy. The result is an increase in its monthly lead acquisition to 200% and a savings of over $36,000.

On The Map Marketing vs. FirmPilot AI

FirmPilot AI	On The Map Marketing
AI-powered software to help law firms create expert legal content and web copy better, faster, and at a more affordable rate.	Digital marketing agency specializing in web design, PPC, and SEO services so its law firm clients can focus on working on and winning their cases.
Continuously learns the latest and best marketing tactics from trends and competitor insights to provide users with custom strategies and campaigns with the best chances of success.	Assigned project manager communicates everything you need to know about your upcoming marketing strategy that aligns with your goals and works together with you to achieve your objectives.
Dashboard access to comprehensive campaign performance reports and insights to help clients understand the results of its marketing efforts.	Allows clients to check the local search rankings on demand by logging in to their TrackRight account, in addition to the regular reports the team sends them.

FirmPilot aims to disrupt the law marketing industry with its AI software, making implementing marketing tactics based on content creation much easier and cheaper. On the flipside, the software is still in its relative infancy, so it’s easier to say how effective the company is once we see more case studies and results. At the same time, FirmPilot requires you and your team to learn how to use it properly to achieve your desired results and business growth.

So, if you’re looking for a more holistic and convenient marketing approach for your law firm, On The Map Marketing is here to help.

Our marketing solutions help clients connect with their target audience across various channels. Our dedicated managers and support team will also guide you throughout the campaign process to keep you in the loop. Contact us so we can start working on your marketing strategy.