Custom Legal Marketing Review

Not all law firms are the same—some have more specific marketing needs than others. Custom Legal Marketing is aware of this, which is why it offers marketing solutions that address issues preventing law firms from generating more traffic and leads. However, before hiring it as your agency, read about these services and their previous clients’ thoughts.

TL;DR:

• Custom Legal Marketing offers exclusivity to ensure that its clients receive all its attention when developing, launching, and monitoring their campaigns while not entertaining their competitors.
• The agency provides transparent reporting so clients have a full view of what goes on before, during, and after the campaign.
• On The Map Marketing does the same things for you through search engine optimization (SEO), pay-per-click (PPC), and website design as core foundations for its marketing strategies.

NOTE: We can offer a free website marketing audit to law firms if we find a mutual fit. Contact us if interested so we can jumpstart your law firm’s marketing initiatives.

What is Custom Legal Marketing?

Custom Legal Marketing is a San Francisco-based law firm SEO company owned by Jason Bland, who is dedicated to working with just one law firm for a practice area in a location. That means it’ll dedicate all its resources to launching a custom strategy designed to address your site needs, rank your website on top of search results, and drive traffic and potential clients your way, not your competitors’.

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• Facebook
• LinkedIn
• YouTube

Custom Legal Marketing Services Offered

The company has developed and executed SEO and PPC campaigns for law firms, which have been very effective for years. Their commitment to transparency sets them apart from other agencies—you can access your link building, traffic, and traffic reports anytime. It also doesn’t lock clients into long contracts. You can cancel your subscription with the agency without any hassles.

Below are the solutions Custom Legal Marketing offers:

Design

The company strives to design a website that matches and aligns with your law firm’s brand. It also ensures that its custom WordPress site design is responsive, adjusting to any screen size and providing a seamless user experience. Clients also receive free website updates if necessary and enjoy helpful customer support with an average response time of 10 minutes or less.

Market

Custom Legal Marketing’s bread and butter is SEO. It observes the best on-page SEO practices to ensure your site pages rank for their target keywords through blogging and content writing. The company also spearheads a link building strategy so your site can build authority and trust from search engines. It then proceeds to optimize your local search presence by generating more reviews, building your business listings, and more.

The agency’s search and social ad campaigns allow it to immediately generate leads and customers for your law firm while waiting for your site’s SEO to manifest. By advertising to your target audience on Google search and social platforms like Facebook and LinkedIn, you expand your online visibility and promote your practice area of expertise to a wider group of people.

Buzz

Aside from ranking on search engines, Custom Legal Marketing helps strengthen your brand and consistently provides you with networking opportunities so you can build personal relationships with people in the industry. The agency does these through press release writing services, personalized video content to be featured on your site or YouTube, podcast production, and e-book creation.

Analyze

Once the campaigns are up and running, its team monitors and analyzes your marketing campaigns and determines areas for improvement. The experts at Custom Legal Marketing will then share a report of your email newsletter and call tracking results, as well as its “Advialytics” from its parent company AdviaTech, with their personalized suggestions to ensure better results in the upcoming campaign and the continued success of your business.

Custom Legal Marketing Ratings Across Directories

A Capterra user gave Custom Legal Marketing a perfect 5/5.0 star rating. The user raved about Jason Bland and the team’s responsiveness and ability to make changes on the fly when the need calls for them.

The agency received a 5/5.0 star rating from eight Google users. All reviews praised Jason and the team’s deep knowledge of SEO and other marketing tactics, enabling them to rank for competitive keywords in the market and generate new leads from various channels. 

Top Client Results

Steinberg Law Firm approached Custom Legal Marketing for its content marketing, SEO, and conversion-optimized web design services. These solutions yielded the firm a 300% increase in traffic and a 766% conversion boost.

Todd J. Leonard Law Firm also hired CLM for its ability to launch successful digital marketing campaigns. Thanks to its SEO approach, the firm’s site attracted more traffic than ever, proven by its 200% increase in conversions.

On The Map Marketing Vs. Custom Legal Marketing

Custom Legal Marketing	On The Map Marketing
A well-established digital marketing agency dedicated to exclusively working with one client per practice area in a location so it can pour all its efforts into growing its website.	A results-based agency that uses SEO, PPC, and website design solutions to increase traffic and conversion of client websites. The agency also offers clients exclusivity slots so that it will refuse to work with their competitors.
Its commitment to transparency gives clients full control over their data and allows them to view everything about the campaigns its team launched.	It allows clients to track their local search rankings through TrackRight, which they can access and view in real-time to see the campaign’s progress over time.
Delivers traffic and conversion results to the satisfaction of law firms and attorneys who have worked with the agency for years.	Has years of proven track record working with businesses in the legal industry and beyond with converting web designs and custom SEO campaigns for each site.

Custom Legal Marketing lives up to the name by addressing the unique needs of each law firm and yet delivering the same successful results. The agency’s transparency and exclusivity are commendable in an industry where most agencies want to lock clients into long contracts without producing the desired results.

On The Map Marketing can do the same things CLM does, if not better. The company’s commitment to allowing legal professionals of all shapes and sizes to rank on top of search results and generate more prospects and cases is proven by the awards it’s won and the client testimonials it has received through the years. Contact us to know your business’s marketing approach to achieve the same goals.