7 Best Law Firm SEO Companies For Attorneys in 2024

With scam SEO agencies increasingly draining marketing budgets and leaving law firms frustrated, it can be tricky to find a reliable SEO agency. And honestly, writing a negative review at the end hardly solves the problem or brings any satisfaction.

That’s why here’s a list of lawyer SEO agencies that you can rely on. So, instead of worrying about the wrong problems, you can choose the best fit for your goals and brand, and start attracting potential clients and quality legal cases.

Let’s see our first option.

1. On the Map Marketing

Established in 2009, On the Map Marketing specializes in search engine optimization for legal practices, particularly personal injury and criminal defense.

We provide cost-effective end-to-end search engine optimization solutions including local SEO, organic and technical SEO, link building, keyword research, and content creation.

All of them majorly aimed at increasing website visitors, leads, and search ranking for keywords relevant to your major legal services—for instance, car accident lawyers, new york personal injury law firm, or los angeles criminal defense attorney.

Each campaign receives dedicated technical hours and attention to detail to ensure there are no technical SEO issues.

Our customers frequently commend our outstanding customer service—you’ll never be just another client added to the customer base. We give special attention to each of the law firms we work with.

2. Rankings.io

Rankings.io was founded in 2013. This is another law firm marketing agency that’s dedicated to propelling personal injury lawyers to the top of search engine results pages (SERPs).

Like all the SEO agencies, they offer all SEO services to improve your online presence—law firm’s website design, local search optimization, legal industry content creation, building backlinks, and increasing your organic search traffic.

But what sets them apart is that they offer a personalized experience for each law firm, with transparent communication, excellent customer service, a proactive approach, and meticulous attention to detail.

And now, they’re expanding their SEO services to all legal practices.

They stand out for their commitment to “first-page rankings on first-name basis,” team management, in-depth industry knowledge, proactive approach, data-driven decision-making, and consistently delivering high-quality outcomes.

Continue reading: Rankings io Review: Is It The Best Lawyer SEO Agency?

3. LawRank

Founded in 2014, LawRank is a great SEO agency that’s focused on one goal—advancing personal injury law firms to the first page of Google search results.

Plus, the owner of the marketing agency is a UCLA School of Law graduate, which adds a lot to their credibility.

Their end-to-end SEO services are majorly for personal injury law firms and include content written by attorneys.

What sets LawRank apart is their professionalism, impressive industry knowledge, customer support, and the fact that they actually listen to their clients, are open to new ideas, and always prepared. It helps them gain the trust of their clients.

Continue reading: LawRank Review 2024: Details, Pricing, and More – On The Map Marketing

4. Custom Legal Marketing

Custom Legal Marketing is a veteran online marketing company established in 2005. It stands out for its personalized approach. Unlike agencies that serve a wide range of clients, they choose to work exclusively with one legal marketing partner in each market.

This allows them to tailor SEO strategies specifically to your law firm, focusing on your practice areas like personal injury, bankruptcy, and estate planning.

The best thing about this SEO agency is that they’re extremely collaborative and responsive to client queries, can go beyond their ways to explain complex SEO processes, dig into the processes if something isn’t working, and actually deliver what they preach.

Continue reading: Custom Legal Marketing Review

5. iLawyer Marketing

Established in 2005, iLawyerMarketing is a full-service SEO agency that serves personal injury, lawyers, criminal defense attorneys, and family law firms.

While they guarantee their marketing effort, they acknowledge that SEO results cannot be guaranteed. What sets them apart is that they want to work with their clients for years and years to come.

We all know that SEO is a long-term game. So, to work with a client for a long period of time, you’ll need to get results for them consistently. Their client reviews show that they get it.

It’s like saying that when you put in the right work, the results follow.

On the plus side, their team is highly attentive, responsive, and professional.

Continue reading: iLawyerMarketing Review 2024: Cost and Pros & Cons

6. Juris Digital

A relative newcomer on the scene (founded in 2015), Juris Digital focuses on SEO, particularly for small law firms. Their approach is comprehensive, offering end-to-end SEO services.

While they don’t lock you into contracts, they recommend a minimum 12-month commitment to maximize results. The best part is that they implement a strict policy limiting the number of competing law firms they work with in a specific market, ensuring you receive focused attention.

Additionally, they keep a track of everything so you can clearly see where your results are coming from and which strategies are working best for you.

Their team of experts is highly responsive, uses efficient processes, and creates the strategy keeping the client’s goal and market in mind.

Continue reading: Juris Digital: Pricing, Features, and 2024 Review – On The Map Marketing

7. Comrade Digital Marketing Agency

Comrade Digital Marketing Agency, established in 2007, is a one-stop shop for all SEO needs, catering to a wide range of legal specialities including personal injury and criminal defense.

They prioritize transparency by clearly communicating everything from costs and budget allocations, to explaining performance reports.

Plus, the marketing agency goes above and beyond to ensure tasks are completed, with project managers who collaborate effectively. Their commitment and punctuality on consistently delivering results is impressive.

Continue Reading: Comrade Digital Marketing Agency Review

How Much Do Law Firm SEO Services Cost?

Law firm SEO cost can vary from $3,000 to $15,000 monthly.

But that’s an estimated cost. The exact cost of law firm SEO services will depend on your law firm’s current website rankings, the level of competition in your area, and your practice area. The pricing can further exceed the given cost if you want to combine your search engine marketing with other marketing services such as pay-per-click advertising, website design, content marketing strategy, social media marketing, and solely focus on lead generation to get new clients.

For instance, smaller markets with less competition can be cheaper (~$3,000). Practice areas like personal injury in a competitive market often require more aggressive strategies with an in-depth audit and SEO plan with a PPC plan. Their pricing can go 5K-15K per month.

Doing SEO Inhouse Vs. Hiring a Lawyer Marketing Agency

It depends on your law firm’s goals, resources, and current growth.

Building an in-house team helps you in direct communication and lets your staff truly understand your brand. But you’ll need a diverse team of experts, which can be expensive — including the cost of hiring, training, salary, retirement benefits, insurance, and office space — and time-consuming.

Plus, keeping up with SEO algorithms while focusing on user experience could be a real challenge, and mostly, you’ll be experimenting and analyzing your SEO marketing campaigns before you start to see any tangible results.

An SEO agency, on the other hand, brings instant expertise of SEO and your industry and provides a team of specialists for content, link building, and technical SEO.

Outsourcing your SEO efforts can save you a lot of time and be more cost-effective than building an in-house team, especially if you are a new firm seeking rapid growth.

But it’s important to remember that SEO results take time. So, you can expect to see a difference in 3-6 months, no matter which route you take.

Will The Above Agencies Not Burn My SEO Budget Like My Previous Provider?

The short answer is—No.

We get it. SEO can be complex and ever-changing and some agencies may make promises they can’t keep or use outdated, sometimes shady, tactics and fail to deliver the results.

But the ones recommended here are reputable niche agencies that focus on legal SEO and understand the challenges law firms face. This means they’re more likely to develop a customized strategy that aligns with your specific goals and budget.

While things can still go sideways sometimes, companies with a good credibility make sure your budget goes the distance and get your SEO campaign back on track effectively. So, you can still get the best possible return on investment.

How to Find the Best Law Firm SEO Agency For Your Firm’s Needs?

Here’s a simple way to find the perfect fit for your law firm:

Niche lawyer case studies: Seek agencies or SEO service providers that showcase case studies in your law practice area, ideally within your exact location or a similar market. If they’ve achieved success for a comparable law firm, they can likely replicate it for yours.

Evaluate their reputation: Research online reviews, track record, and testimonials. Look for a SEO company known for responsiveness, accountability, and delivering results in the form of leads, not just vanity metrics (like pageviews, link counts, content volume, or social media likes and shares).

Ensure you own your marketing assets: Beware of agencies locking you into contracts and then charging extra after termination for resources like website content, graphics, or web design. Ensure you own what you pay for, with clear ownership of all marketing assets created during the campaign. Avoid lengthy contract termination periods if possible.

Get on discovery calls with multiple agencies: Schedule discovery calls with multiple shortlisted agencies or you find through referrals or online directories. This allows you to assess their approach, communication style, and see if you feel like their team is the right fit for your law firm. Many agencies offer free marketing strategy audits or consultations – take advantage of these to get a deeper understanding of their services. Finally, evaluate what different agencies are offering before making a decision.

Is AI Expertise Important When Hiring an SEO Provider?

Actually, yes.

Artificial intelligence is here to stay, and just like the majority of other industries, it has impacted SEO too. For instance, Google’s RankBrain now leverages cutting-edge AI algorithms to personalize search results, enhancing accuracy and relevance.

So, here’s what you can consider while selecting a law firm SEO company.

• Understand the influence of AI: Your chosen marketing company should comprehend AI’s impact on SEO and be able to explain its role in search engine rankings volatility and outlining plans for AI integration into strategies.
• Inquire about the agency’s stance on AI-generated content: All of your content should be lawyer-approved and of high-quality.
• Explore the agency’s philosophy: How do they view AI’s potential? Discuss their approach to leveraging AI tools while maintaining human oversight to comply with legal requirements and uphold your firm’s brand voice.

Hire The Right SEO Specialist to Achieve Your Firm’s Business Goals!

If you’re still reading, you’re committed to boosting the number of legal cases you land each month. Our team of SEO experts can help you double your organic traffic and grow your number of MQLs (most qualified leads) for you so you can focus on improving your conversion rate, get more legal cases, and deliver top-notch client experience.

Contact us today to find out more about how we can help you.