Best Law Firm SEO Companies in 2025

Let me guess:

Your previous law firm SEO company either burned your budget. Or you’re looking to hire law firm SEO services for the first time.

Either way your first question might be:

Does SEO Work for Law Firms?

Yes, search engine optimization (SEO) can bring in some great leads for law firms seeking clients. Instead of spending a lot of money on PPC ads, SEO can be a cheaper option and can work with other types of ads too. Plus, when people search for legal help on Google, having a good SEO ranking and positive reviews can make your firm more trustworthy.

Organic SEO can take 3-6 months to improve search engine rankings, especially in competitive legal practice areas. But you can expect a great ROI from your efforts starting in a year or so.

What’s Unique About Law Firm SEO?

Legal services often involve high-stakes, high-value keywords like “personal injury lawyer” or “divorce attorney.” Most law firms serve specific geographic areas, so local SEO is critical. This means optimizing for “near me” searches, managing Google Business Profiles, and earning local citations (e.g., listings in legal directories) are disproportionately important compared to broader industries.

Further, legal clients need to earn the trust of their attorneys. Being an E-E-A-T industry, SEO for law firms leans heavily on building the experience, expertise, authoritativeness, and trustworthiness required to earn the trust of prospects—and Google. Finally, lawyers are bound by strict advertising rules and regulations set by state bar associations.

Top Lawyer SEO Services Compared

Below is a list of chosen few elite lawyer SEO agencies in the US.

They have delivered stellar results in terms of delivering actual cases for attorneys through search engine optimization.

Here’s a quick rundown of the top companies:

SEO Company	Google Review Rating	Clutch Rating	Pricing
On The Map Marketing	4.6 (173)	4.6 (11)	Expensive
Rankings.io	5 (50)	4.8 (82)	Super Expensive
LawRank	4.9 (78)	5(21)	Super Expensive
iLawyer Marketing	4.5 (31)	4.2 (5)	Expensive
Custom Legal Marketing	5 (7)	–	Range of Options
Stellar SEO	–	5 (14)	Range of Options
Legal Guardian	–	5 (3)	Range of Options
Optimize My Firm	4.7 (13)	–	Expensive
BluShark Digital	5 (132)	4.9 (12)	Expensive
9Sail	5 (24)	4.9 (9)	Expensive

10 Best Law Firm SEO Companies

To help you find the best law firm SEO agency for your practice, let’s look at the top ten in detail:

No surprises for guessing first law firm digital marketing agency on our list:

1. On The Map Marketing

On The Map Marketing is a full-service digital marketing agency for law firms, offering services like web design, SEO, content writing, and PPC advertising. They focus on increasing online visibility and generating leads for attorneys using organic and local SEO, professional and fast websites that improve user experience, and optimized content that ranks on search engine results pages (SERPs).

Practice areas: Personal Injury, Family Law, Criminal Defense, Insurance, Employment Law, Medical Malpractice, Worker’s Compensation, Real Estate, Intellectual Property, Immigration, Bankruptcy, Estate Planning

State: Florida

Pricing: $3,500 to $15,000 per month

2. Rankings.io

Rankings.io offers SEO services for law firms using a strategy called The Attorney Rankings System. This involves quality-assured content, link building, and optimizing a law firm’s website. They back their offerings with case studies that prove their expertise in law firm SEO. They also help move clients onto a WordPress site that the clients own.

Practice areas: Personal Injury, Criminal Defense, Family Law, Immigration, Employment Law, Bankruptcy, Estate & Probate, General Legal

State: Illinois

Pricing: Up to $20,000 per month

Continue reading: Rankings io Review: Is It The Best Lawyer SEO Agency?

3. LawRank

LawRank is a well-reviewed SEO agency specializing in services for the legal industry. They offer tailored law firm SEO campaigns that include link-building, attorney-written content, local SEO, and optimizing Google Business Profiles. LawRank values transparency with clients, which is central to their service. They also offer semi-exclusivity and exclusivity and provide SEO services in Spanish.

Practice areas: Personal Injury, Family Law, Criminal Defense, Workers Compensation

State: California

Pricing: Custom Pricing on Request

Continue reading: LawRank Review 2025: Details, Pricing, and More

4. iLawyerMarketing

Since 2006, iLawyerMarketing has been providing SEO services to law firms, including local SEO and Google Business Profile management. The company stays on top of rankings using data-driven techniques and adapting to Google’s algorithm changes. Their approach includes creating websites that are easily found online, developing tailored marketing plans, and a diverse team with expertise in all areas of online marketing.

Practice area: Personal Injury

State: California

Pricing: Starts at $3,000 per month

Continue reading: iLawyerMarketing Review 2025: Cost and Pros & Cons

5. Custom Legal Marketing

Custom Legal Marketing provides SEO services focusing on keyword research and content optimization. They put a stronger focus on well-designed, mobile-responsive websites, optimizing website elements like meta tags, alt tags, and creating engaging content. This company uses tools such as the CLM Lounge to track SEO progress and performance. They also offer customized marketing plans based on your firm’s current rankings and competition.

Practice areas: Personal Injury, Employment Law, Business Law

State: California

Pricing: Custom Pricing on Request

6. Stellar SEO

Stellar SEO is a link-building agency that provides custom outreach campaigns to drive significant growth for businesses, including law firms. Their comprehensive on-site SEO services, such as audits and content optimization, improve link value. They have expertise in holistic law firm SEO, prioritizing high-value keywords to achieve top search engine rankings and attract a steady stream of potential clients.

Practice areas: Family Law, Employment Law, Immigration Law, Bankruptcy Law, Personal Injury Law, Criminal Defense Law

State: Tennessee

Pricing: $2,500 to $10,000 per month

Continue reading: Stellar SEO: Pricing and 2025 Review

7. Legal Guardian

Legal Guardian is a lead generation company for lawyers, specializing in SEO (including local SEO and Local Services Ads), PPC, and web design. They focus on delivering actual results for law firms of all sizes by doing competitive research. They emphasize their intention to nurture long-term relationships with their clients and give fair exclusivity to all their customers.

Practice areas: Criminal Defense, Securities Law, Personal Injury, Employment Law

State: Colorado

Pricing: Custom Pricing on Request

8. Optimize My Firm

Optimize My Firm is a seasoned SEO agency that specializes in helping personal injury law firms grow their practice. They use local SEO to rank law firms in the Local Pack, and add in organic SEO and content optimization to boost online visibility. In addition to SEO, they offer content creation, PPC, LSAs, video marketing, and web design. Their niche expertise in personal injury makes them likely to dominate rankings in this practice area.

Practice area: Personal Injury

State: North Carolina

Pricing: Starts at $5,000 per month

Continue reading: Optimize My Firm Review 2025

9. BluShark Digital

Blushark Digital is a well-known agency that offers SEO services specifically designed for law firms that want to enhance their online visibility and generate more leads. The agency was founded by a lawyer who grew his firm from 2 to 28 employees in less than a decade. They provide technical SEO, content creation, link-building, and local optimization, including optimization for Google Image Search.

Practice areas: Family Law, Personal Injury, Real Estate, Criminal Defense, Employment Law, Immigration

State: District of Columbia

Pricing: Custom Pricing on Request

Continue reading: BluShark Digital: Cost, Features, and 2025 Review

10. 9Sail

9Sail is an up-and-coming lead generation agency that exclusively serves lawyers and law firms of all practice areas. The company was recently featured in Inc Magazine’s list of fast-growing private companies of 2023. They focus on understanding their client’s identity, audience, and market. Their strategies include on-page optimization, off-page strategies, and user experience enhancements to turn visitors into clients.

Practice areas: Elder Law, Business Law, Family Law, Healthcare Law, Litigation, Employment Law, Estate Planning, Probate Law

State: New Jersey

Pricing: $500 to $10,000 per month

In-House SEO vs. Agency

When you’re trying to decide between having your own SEO team or hiring an agency, there are some important things to consider.

In-house teams are focused on your company’s needs and know them well. But they can cost more because you need to pay individual salaries and other costs to keep your company’s SEO strategies going.

SEO agencies have years of experience, so they have better skills and proven ways to successfully use SEO. They’re also usually an affordable option. But they might not give you the same level of hands-on attention or collaboration that comes with having an internal SEO team.

To summarize, in-house teams give you tight control, and agencies give you expertise in multiple skills.

How Much Do SEO Services Cost?

SEO services cost can range between $3000 to $20000 per month, depending on your firm’s practice area, size, and SEO goals.

How To Choose The Best Law Firm SEO Company For Your Firm

Consider these qualifications when choosing the best law firm SEO company for your law firm:

• Experience with law firms. The ideal SEO company should be experts in relevant keywords, content topics, and effective outreach methods specific to legal services.
• Track record. The ideal SEO agency should be able to show tangible results from their SEO campaigns.
• Customer reviews. The right SEO firm should have a lot of positive client reviews, which indicate their ability to deliver great SEO results for their customers.
• Pricing plans. The agency should be able to offer their services according to your budget and manner of payment.
• Flexibility/Custom strategies. The agency should be able to tailor their strategies according to your firm’s unique needs.

If you need a law firm SEO agency that meets all these requirements, try On The Map Marketing. We’ve worked with hundreds of law firms from various practice areas and delivered rankings and long-term benefits using tried and tested strategies.

Contact us today to get started with your SEO journey!