Roberts Law Firm Experienced Unprecedented Growth and Saw Over 150% More Organic Leads With On The Map Marketing

Results

Keyword Ranking Highlighs

Roberts Law Firm was going after a very high competition keywords. In the graphic you can see that OTM was able to get them in top-5 positions for keywords such as “car accident lawyer orange county” and several other variations. When starting the campaign law firm was ranking on page 6-7 for these term variations.

Domain Rating

Domain Authority (DA) is a metric that’s used to predict how well a website will rank on SERPs. It is measured on a Domain Rating scale from 0 to 100, with higher scores indicating a greater likelihood of ranking well in search engine results.

The score is calculated by taking into account several factors, including the number and quality of backlinks (links from other websites to the target site), the overall link profile, and other factors that contribute to a website’s authority and credibility. A higher Domain Authority score indicates that a website has a strong backlink profile and is considered more authoritative.

Organic Traffic

In January 2022, Roberts Law Firm was seeing an average organic traffic of about 198 website visitors a day. It’s no wonder they weren’t seeing the number of leads they were looking for. 

As their Domain Rating improved, so too did their organic presence! This is due to Google’s recent EEAT update, which placed even more importance on the credibility of websites. EEAT, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, states that “trust” is at the center of this concept. “Showing your website knows what they’re talking about is the most important member of the EEAT family” according to Google. As evaluating the reputation of websites and content contributors has become a major ranking factor on SERPs, our backlink and SEO efforts were a major contributor to attracting more organic leads than ever before. In August 2023, their website was seeing an average of 1,797 visitors a day — a 907% increase in just over 18 months!

Traffic Value

In the screen shots above, you’ll see another number rising right along with Domain Rating and organic traffic, organic traffic value. Organic traffic value refers to the estimated worth of the organic (non-paid) traffic that https://www.robertslawfirm.net/ receives from search engines. This value is calculated based on the volume of organic traffic, the quality of the traffic (engagement metrics, conversion rates), and the potential revenue that could be generated from that traffic.

In January 2022, Roberts Law Firm’s organic traffic value was a paltry $662. Not only were few people visiting their website, their potential value wasn’t high. On The Map Marketing’s digital marketing efforts changed that! In August of 2023, their organic traffic value was well over $60,000. This astonishing jump, an improvement of 10x, proves the short- and long-term value of a well-crafted digital marketing campaign, handled by the industry’s top experts.

Leads

Started:

169 Leads

6 – 12 Months:

250 Leads 

12 – 18 Months:

421 Leads

When Roberts Law Firm signed on with On The Map, they were getting just 169 leads each month. We knew with the right digital marketing strategy, we could improve this number  — and we were right. They’re now getting more than double, closer to three times, the amount of leads each month! 

The exciting number of leads now coming into Roberts Law Firm is the result of the other achievements and efforts, combining to make us look more authoritative to Google and therefore seen more often by internet users searching through organic means.