Chintan Zalani
How Wagner Reese Achieved a 14.53x ROI With Targeted SEO
Overview
- Client: Wagner Reese
- Service Offered: Organic and Local SEO
- Key Results: 14.53x ROI and +41.03% Organic Users
- Period: Seven months
About Wagner Reese
Wagner Reese is a personal injury law firm with widely-recognized, award-winning attorneys dedicated to representing clients across Indiana, Illinois, and Kentucky. They were looking for a partner that can help them with their SEO rankings and visibility for their specific case type keywords.
Challenges
Before working with On The Map Marketing, Wagner Reese was struggling to gain visibility for its core practice area target keywords.
We struggled to appear in relevant search results
“Despite our efforts, we struggled to appear in relevant search results, which meant that potential clients weren’t finding us when they needed legal help. Additionally, we weren’t ranking well for the key practice areas that define our firm, making it difficult to attract the right cases.”
Samantha Pearson
Chief Marketing Officer at Wagner Reese, LLP
Due to limited visibility, they also grappled with low-quality leads. While they had an acceptable volume of leads, too few were converting into clients:
“Many inquiries were either spam or completely unrelated to our practice areas, which wasted valuable time and resources.”
At the start, Wagner Reese’s domain wasn’t as competitive to rank. They needed backlinks to build authority and secure a better chance at ranking for their practice area keywords.
How On The Map Marketing Turned Around Wagner’s SEO
The three key components that contributed to the success of Wagner are:
- Adjusting the website’s layout and design to showcase the law firm’s services more effectively in all their locations (Carmel, Indianapolis, Fort Wayne, Champaign, Evansville, and West Lafayette).
- Publishing high quality authority pages and blog posts, securing premium backlinks,
- Optimizing their Google Business Profile, building 200+ citations, and 51+ GBP posts
Wins and Milestones
Within a few months of On The Map Marketing’s targeted SEO campaign, Wagner Reese’s referring domains increased to more than 400, and organic traffic grew to 6,000 monthly visitors. While the overall lead volume remained roughly the same, the quality of those leads improved significantly.
Here’s how their results stack up:
- Stronger Backlink Profile: Referring domains jumped to 436.
- +41.03% Monthly Organic Traffic: The law firm’s total organic traffic increased from 7.8k users (August 2024) to 11k users (Feb 2025), a 41.03% growth in monthly users.
- 14.53x ROI: A direct result of targeted SEO and better-qualified leads.
We couldn’t be more pleased with the results!
“Working with OTM has been a game-changer for our law firm. Not only have they helped us refine our SEO strategy and improve our search rankings, but they’ve also ensured that the leads coming in are the right fit for our firm. Their expertise and dedication to our firm has allowed us to spend less time sifting through irrelevant inquiries and more time helping real clients who need us. We couldn’t be more pleased with the results!”
Samantha Pearson
Chief Marketing Officer at Wagner Reese, LLP
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