Sophia Restrepo
How Angelika Film Center Achieved a 19.6x ROI in Ticket Sales With PPC
Overview
- Client: Angelika Film Center
- Service Offered: PPC and Digital Marketing Strategy
- Key Results: $236,186 in sales and 19.6x ROI
- Period: 5 Months
About Angelika Film Center
Angelika Film Center is an arthouse cinema chain. They are celebrated for a curated selection of independent, international, and specialty films. Their unique cinematic experience combines diverse film programming with upscale amenities, including gourmet cafés and lounges—in locations spanning major cities like New York, Dallas, San Diego, and Washington, D.C.
They partnered with On The Map Marketing to enhance ticket sales across all locations for a targeted digital advertising strategy.
The Challenge
Angelica wanted to drive awareness and revenue across multiple locations. Their previous agency targeted general terms that resulted in poor traffic quality that didn’t convert. What made matters worse was the previous campaigns weren’t measuring
Given the past experience, the film center was tight with their ad spend. Further as an independent film theater, they had a niche audience and couldn’t rely on blockbuster traffic.
Components of On The Map Marketing’s Cost Effective PPC Campaign For The Film Center
Our team executed the following mix of tactics for Angelica:
- ROAS Tracking: We installed a data layer on their website to track total revenue received from ads
- A/B testing campaigns: We launched four distinct PPC strategies to identify winning combinations of ad copy, targeting, and bidding strategies. It included targeting general keywords, specific keywords, brand, and a Google Dynamic Search Ads (DSA) campaign.
- Local SEO: We also updated and optimized each of their theater’s Google Business Profile to improve their online visibility and foot traffic.
Results
We started in April 2023, and by September that year, we had delivered over $230k in revenue for Angelica. All of it on a mere ad spend of just above $12k.
Here’s a look at the key numbers of the campaign:
- 36.41% CTR overall: For their non-brand campaign, we had 9.8% CTR. The branded PPC campaign had a CTR of 45%. And overall A/B split testing of ads, audiences, and extensions we got a healthy 36.4% CTR.
- $19.07 earned for every dollar spent on ads
- $236,186 of total revenue generated on an ad spend of $12,369
We couldn’t be more pleased with the results!
“Working with On The Map has been one of the best decisions for our business’ SEO, PPC, & Website development strategy. They have exceptional SEO services, tailored strategies for every campaign, transparent reporting and communication, and results-driven approach. I highly recommend collaborating with the On The Map team to take your business to the next level!”
Senior Marketing & Creative Director for Angelika Film Center
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