YouTube For Lawyers: Best Channels and Marketing Guide

Promoting your law firm on YouTube lets you leverage the power of video to build brand awareness and attract engaged subscribers. It’s also a great way to establish your credibility and expertise as a legal professional — provided you use the right tactics. 

Read this guide to learn how YouTube for lawyers can augment your firm’s online presence. 

YouTube Channels Lawyers Should Follow

YouTube is not only a great place to promote your law firm. It’s also home to free-to-access channels that provide valuable insights that will help grow your business.

Here’s a quick look at the top YouTube channels every lawyer should follow:

1. On The Map Marketing

Yes, that’s us. 

Our YouTube channel contains dozens of in-depth, comprehensive videos that unpack important marketing strategies for law firms. This includes Search Engine Optimization (SEO), lead generation, domain names, and more. 

We also frequently upload YouTube Shorts about online marketing topics, like digital PR, branding, and search marketing.

2. Bloomberg Law

Bloomberg Law regularly uploads videos about the latest and biggest updates in the legal industry. Their YouTube channel is a must-follow for lawyers looking to gain legal research and insights. 

3. Clio

Clio‘s YouTube channel focuses on the business side of running a law firm. While they cover important topics like growing your revenue, paid advertising, and website design, keep in mind that a good portion of their uploads focus on their own legal practice management platform.

4. Law Venture

Law Venture publishes hard-hitting content that zeroes in on issues and problems that some lawyers tend to overlook, like lawyer burnout and toxic attorney traits that lose cases. The channel is run by personal injury lawyer Jarrett Stone, who also recommends books, products, and other resources. 

5. Law&Crime Network

Law&Crime Network offers live court videos on high-profile trials and celebrity justice — as well as legal analysis content that can support Continuing Legal Education (CLE). Following their channel helps prepare your legal team for the pace and complexity inside the courtroom. 

Best Practices for Growing Your Law Firm YouTube Channel

Planning to launch your own YouTube channel?

Here are six crucial tips you can’t afford to miss:

1. Understand Lawyer Video Content Types

Make sure you understand the different video content types that make sense for law firms on YouTube. 

Here’s a quick rundown of the popular content formats and how to use them: 

• Explainer videos. Educate your viewers about important legal issues and processes through straightforward explanations. 
• Trial coverage. Cover an ongoing trial while sharing your thoughts and opinions with your audience. 
• Reactions. Record your reaction to a trending piece of online content — leveraging the hype around the original post to garner views. 
• Q&As. Build authority and trust in your brand by answering questions from the community. 
• Interviews. Host interviews with other lawyers, past clients, and influencers to pique your target audience’s interest. 
• Tips and advice. Share a list of useful tips and advice that will improve your audience’s legal know-how. 

Feel free to experiment with multiple video content types to find out which strategies stick with your audience. Once you understand the preferences of your viewership, you can stick to a single video content type — simplifying the brainstorming and production tasks. 

Matthew Harris Law, PLLC, for example, experimented with interviews and behind-the-scenes clips before focusing on tips and explainer videos. 

2. Invest In Your Studio and Equipment

A video recording studio — matched with professional equipment — will have a noticeable impact on the quality of your YouTube content. 

Your home office may be a suitable background for your videos for now. But, once you upgrade to a dedicated recording space and professional-grade equipment, the difference will be night and day. 

For your inspiration, here’s a look at the studio of popular YouTube lawyer Peter Tragos:

If you don’t have the budget to renovate a dedicated recording space, use your smartphone and find the spot in your office with the best lighting. From there, all you need is a tripod and you’re ready to shoot YouTube-worthy clips. 

Alternatively, you can hire a professional digital marketing agency to handle the technical side of video creation. This lets you save time and focus on running your firm — all while ensuring your video’s quality and production value.

3. Interact with Your YouTube Community

The community aspect is a huge part of YouTube. If you want to attract a loyal viewership and grow your channel, make an effort to interact with your audience. 

Add sections in your videos where you ask questions or acknowledge viewer feedback. You can also upload videos that directly address your target audience. 

For example, Devin Stone from LegalEagle uploaded a featured video that utilizes three important strategies for interacting with your YouTube audience:

• Give your community a name. Build a sense of community by giving your subscribers a unique name (i.e., “Legal Eagles”). 
• Speak to your audience directly. Write video scripts that refer to your viewers as if they’re in the conversation. 
• Incorporate Calls-To-Action (CTAs). 

Another tactic is to pin a question in the comments section to stir a conversation and follow through with a link to your website. That’s how YouTube channels like Law By Mike ramp up user engagement and site traffic.

4. Promote Other Marketing Channels

You can repurpose your YouTube videos to spice up your website content along with your social media posts. At the same time, you can leverage your YouTube viewership to promote your firm’s other marketing channels. 

Start by including links to your other social media profiles, website, and contact information in your channel’s “About” section. 

You should also include links to relevant blog posts or landing pages in your videos’ descriptions, clickable info cards, and end screens. Mention these links in your YouTube video and briefly describe the benefits your viewers can expect.

5. Use the Right Tools

Managing a YouTube channel is a lot of work. Thankfully, there’s no shortage of tools that can make certain tasks a walk in the park. 

Here are some examples: 

• Adobe Premiere Pro — Use this video editing tool to create professional-looking videos for YouTube.
• Canva — Create eye-catching YouTube thumbnails using the drag-and-drop editor, templates, and customizable elements.
• Sprout Social — Schedule your videos, cross-promote on multiple channels, track user engagement, and analyze your audience using an all-in-one dashboard.
• CoSchedule Title Generator — Instantly generate engaging video titles to reach more potential clients.

6. Track Your Analytics

YouTube for lawyers is definitely challenging. But if you pay attention to analytics and make data-driven decisions, there’s no challenge you can’t overcome. 

The good news is, you can use the built-in YouTube Analytics to track essential metrics like total watch time, views, and click-through rate. Use this information to make crucial decisions, like the video types your audience prefers and trending topics in your space.

Aside from YouTube Analytics, below are a few other tools that will help you track your channel’s performance: 

• vidIQ
• SocialInsider
• Klipfolio
• Sprout Social
• Keyhole

Spur Your YouTube Channel’s Growth with Professional Video Content 

Producing YouTube videos is perhaps the biggest roadblock standing between law firms and video marketing success. If you’re after professional-level production but don’t have the required hardware and technical know-how, don’t hesitate to hire expert digital marketing agencies to do the work.

Contact us to create a video marketing strategy for your law firm.