SEO for Mass Tort Lawyers

What is Mass Tort SEO?

Search engine optimization (SEO) for mass tort lawyers is the practice of improving the visibility of your law firm’s website in search engine results pages (SERPs). This helps build brand awareness, drive organic traffic to your website, and ramp up lead generation.

When and Why Do Mass Tort Lawyers Need SEO?

In addition to generating organic traffic, below are a few other reasons why you need SEO in your mass tort marketing:

• Build a reliable pipeline of quality mass tort leads by targeting the right keywords
• Increase referral traffic through backlinks
• Reduce your customer acquisition cost over time (because organic search traffic is free)
• Earn the trust of prospective mass tort clients who Google their legal questions

The best time to start mass tort lawyer SEO is as soon as you can afford it. Remember, while the payoffs could be huge, SEO takes around 4-6 months to see significant results.

In the meantime, mass tort lawyers can rely on local SEO and traditional law firm marketing strategies to help support the costs of a full-blown SEO campaign. This includes paid advertising, optimizing your Google Business Profile, and referral marketing.

Once you have a comfortable revenue stream from these strategies, start restructuring your mass tort marketing plan to include long-term strategies like SEO.

7 Proven Components of a Solid Mass Tort SEO Strategy

Below are seven steps that will help you create an informed SEO strategy for your mass tort law firm:

1. Local SEO

Compared to regular SEO, local SEO can generate measurable results much faster. As such, it’s recommended that law firms focus on local SEO first.

Local SEO helps law firms attract local searchers through SERPs, Google Maps, and online legal directories.

The first order of business is to claim and optimize your Google Business Profile (formerly “Google My Business”). Done right, it will help you double-dip on SERPs through Google Maps as well as in snippets like the 3-Pack and Knowledge Panel.

There are a few things you need to remember when creating and optimizing your Google Business Profile:

• Set your primary business category as “law firm” and pick a matching secondary category (i.e., personal injury attorney)
• Enter your complete business details (name, address, phone number, and website)
• Add high-quality images that best represent your law firm’s culture
• Aim to get more Google reviews and respond to as many of them as possible

Next to Google Business Profile, you should also list your mass tort law firm in other online directories like Avvo, Justia, and FindLaw. Here is a list of lawyer review websites that can help your local SEO.

2. Build an SEO-Friendly Website

A well-optimized mass tort website is the backbone of competitive SEO. Not only does it help build your law firm’s reputation, your website also plays a crucial role in generating online traffic and converting those users into paying clients.

You can create a professional, DIY-style website with the help of website builders, like:

• Wix
• Squarespace
• Webflow
• LawLytics

These tools have templates and themes that can quickly create a base structure for your website. Your next priority is to create law firm website content, like your homepage, attorney bios, and “About” page.

While a website’s design is undeniably important, your top priority should be to provide a compelling user experience through helpful content and buttery-smooth performance. This can be very time-consuming for lawyers who also need to run their business.

That’s why a lot of law firms defer the responsibilities of building and maintaining a website to professionals—be it individual freelancers or a full-service law firm marketing agency.

3. Fine-Tune Your Keyword Strategy

With your website ready, it’s time to conduct keyword research and identify search terms that your ideal prospects use.

When it comes to mass torts, keyword research requires a slightly nuanced approach.

Sure, you can optimize for generic keywords like “mass tort law firm in Florida” or “mass tort attorney Houston.” But the real traffic comes from keywords about ongoing torts or multidistrict litigations (MDL).

Google’s autocomplete suggestions will give you an idea of what these keywords look like:

However, identifying keywords that get searches is just one part of the equation.

You need to perform a deeper analysis with a tool like Ahrefs to reveal useful information. This includes metrics like competitiveness, cost per click (CPC), and actual search volume.

Ahrefs will also show you long-tail keyword variations that will help you target users with specific search intent. Use these suggestions to diversify your keyword strategy and maximize your mass tort website’s organic traffic potential.

While you’re doing keyword research, try to get enough target keywords to keep your campaign going for 3-6 months.

4. Create Insightful Content to Match Keyword Intent

Keywords can tell you a lot about the problems your potential clients or plaintiffs have. They also signal the type of legal service or information they need.

In any case, your next goal is to produce content that provides your target audience with exactly what they’re looking for.

Start by scouting ideas from the top-ranking results for your keywords. You can simply run a Google search using your keyword or refer to your keyword research tool for a more detailed look at the SERPs.

For instance, the SERP overview in Ahrefs includes additional data like word count, total backlinks, and their top keyword.

When creating your content, be sure to inject your target keyword into the right places (e.g., page title, subheadings, and main content body).

Below are additional tips to help you produce SEO-friendly content for your mass tort lawyer website:

• Use tools like Surfer or Clearscope to get actionable content optimization suggestions
• Add internal links to more relevant content from your website
• Hire professional SEO content writing services to catch up to competitors while you focus on running your firm

Here’s another quick tip: to bolster your mass tort law firm’s reputation, don’t just create content about popular torts and MDLs. You also need content pieces that educate prospects about mass tort cases, how they work, and information about new cases.

A classic example for mass tort lawyers would be an article explaining the differences between mass torts and class action lawsuits.

Check out this article from Searcy Denney for your reference:

Just be sure to avoid keyword cannibalization when optimizing the rest of your website.

Keyword cannibalization occurs when two or more pages from the same site compete for the same keyword. Not only does this dampen those pages’ SEO performance, your main landing page (where you convert visitors into leads or paying clients) might also be missing out on much-needed traffic.

These are some of the big things agencies look out for when conducting site audits. Here’s CEO Kristaps Brencans explaining how to identify these keyword issues:

@kristaps_brencans

Law firm seo Fridays! We’re back at it again… In spirit of Mass Torts Made Perfect conference next week in Vegas, I thought lets dissect best performing PI city in town. Undoubted leader @NAQVI INJURY LAW! In the video i dissect their seo and local outreach marketing strategy. #personalinjurymarketing #mtmpvegas #lawyerseo #lawfirmgrowth #lawyermarketing #attorneyseo #personalinjurylawyerseo #lawyergrowth #lawfirmgrowth🚀🔒 #lawfirmowners #seotips #lawfirmmarketingideas

♬ original sound – Lawyer Marketing & SEO by KB

The good news is, most mass tort lawyers can easily avoid this problem since their firms typically focus on a broad spectrum of practice areas related to personal injury, wrongful death, product liability, and so on.

For example, the Meyers Injury Law covers a range of practice areas (including mass torts), but their homepage is optimized for broader keywords related to personal injury.

Here’s a checklist of website elements where you can insert your target keywords:

• Tagline
• Page title tag
• Attorney bio
• Category pages
• Footer
• Page copy
• “About” page

5. Produce Keyword-Optimized Practice Area Landing Pages

Practice area landing pages are specifically formulated to encourage prospects to complete a conversion action. This can be to book a free consultation, sign up for a newsletter, submit a request, and so on.

Make sure your dedicated mass tort landing page is optimized for keywords with commercial or transactional intent. These are keywords that potential clients use when they’re looking to hire a law firm for their mass tort claims, like “best lawyer for talcum powder lawsuit,” “talcum powder lawsuit lawyer,” or “Las Vegas talcum powder law suit lawyer.”

For conversions, your landing page should contain all the information a potential client needs to move forward with their case.

Some of the subtopics your mass tort landing page should include are:

• Definition of mass torts
• Examples of current litigations
• Deadlines for filing mass tort claims
• Assessing mass tort damages and eligibility
• Why hire a mass tort lawyer

In addition, your mass tort landing page also needs confidence-boosting and trust-building elements. This may include accreditations, awards, amount recovered for past clients, Google reviews, and so on.

As cherry on top, your landing page should include a contact form and call-to-action (CTA) to convert attention into action.

6. Build High-Quality Backlinks

Keyword research, content creation, and landing page optimization are all essential on-page SEO tactics. These strategies prep up your website for higher search engine rankings, but you still need off-page tactics to move the needle.

Moving on to off-page SEO, the bulk of the job lies in link building. This is the practice of generating backlinks that will ramp up your website’s relevance, authority, and rank-worthiness in the eyes of Google.

Link building for lawyers involves multiple strategies:

• Submit guest posts to relevant, authoritative websites
• Become an expert legal source and connect with journalists through Connectively
• Publish original studies with presentable data to naturally attract backlinks from other content creators

To kickstart your link building through guest posts, check out popular legal websites like Law360, Bloomberg Law, and Thomson Reuters.

You can also use SEO tools to find out where your competitors are getting backlinks from. Just look at their referring domains for a list of websites that might be accepting guest posts.

Keep in mind that, although link building may take months to generate measurable results, the rewards are more than worth it.

For Roberts Jeandron Law, it took seven months of strategic link building, SEO content creation, and website optimization—boosting the law firm’s traffic by 175% and lead generation by 160%.

7. Analyze and Track Your SEO Results

Use tools like Google Analytics to monitor your law firm website’s traffic over time. If you need more SEO-specific reports, use tools like Ahrefs, Semrush, and Serpstat.

These tools allow you to keep track of essential SEO key performance indicators and metrics, like your organic traffic, backlinks, and keyword rankings.

Remember that, in SEO, you can’t improve what you don’t measure.

By tracking your SEO results, you can continuously build upon strategies that work while reworking (or removing) strategies that flop.

Identifying your top-ranking pages, for example, will help underline what you’ve been doing right in your SEO strategy in terms of content optimization and link building. You can then use the same content optimization strategies and backlink sources to replicate the results with other pages.

50 Mass Tort Lawyer Keywords You Can Target

Before we conclude this guide, here are 50 mass tort lawyer keywords to get your SEO strategy off to a running start:

Matching Keywords	Volume	CPC
talcum powder lawsuit	4,700	$2.00
juul class action lawsuit	3,800	N/A
when will the camp lejeune lawsuit be settled	3,700	$1.50
tylenol autism lawsuit	3,600	$3.50
afff lawsuit	3,300	$10.00
hair relaxer lawsuit	2,400	$7.00
bard hernia mesh lawsuit update	2,000	$6.00
mass tort	1,800	$4.50
paragard lawsuit	1,800	$50.00
paragard side effects	1,500	$16.00
afff lawsuit update	1,400	$2.50
what happened at camp lejeune	1,000	$1.80
does tylenol cause autism	1,000	$1.40
afff lawsuit navy	1,000	$9.00
how much is the camp lejeune settlement per person	900	$1.40
hair relaxer lawsuit fibroids payout	700	$2.50
mass tort litigation	500	$1.20
autism tylenol lawsuit	500	$2.50
tepezza lawsuit	450	$30.00
who qualifies for the camp lejeune lawsuit	400	$5.00
mass tort vs class action	350	N/A
tylenol autism lawsuit age limit	350	$2.50
mass tort attorney	300	$2.50
how long will it take to get a camp lejeune settlement	300	N/A
tepezza hearing loss lawsuit	300	$60.00
tepezza class action lawsuit	300	$80.00
tepezza lawsuit payout	300	N/A
when will the afff lawsuit be settled	300	N/A
mass tort strategies	250	$2.50
hair relaxer cancer lawsuit	250	$6.00
afff lawsuit update 2024	250	$2.00
best lawyer for talcum powder lawsuit	200	$3.50
mass tort attorneys	200	$2.50
mass tort settlement amounts	200	$3.00
mass tort definition	200	$0.50
what is a mass tort	200	$0.30
who qualifies for the talcum powder lawsuit	200	$7.00
talcum powder ovarian cancer lawsuit	200	$9.00
tepezza litigation	200	$30.00
mass tort lawsuit	150	$1.60
mass tort law firm	150	$1.60
tepezza lawyer	150	$70.00
tylenol autism lawsuit payout	150	$3.00
zantac litigation	150	$1.80
hair straightener lawsuits	100	$5.00
zantac litigation update	100	$3.50
mass tort claim	90	$1.60
talcum powder lawsuit lawyer	70	$19.00
what is antitrust litigation	40	N/A
zantac ranitidine litigation	40	N/A

Spearhead your Mass Tort SEO with Seasoned Professionals

If your mass tort law firm is ready for SEO, it’s wise not to jump in alone.

At the very least, you need to hire a consultant who can run a site audit and provide you with a tangible SEO plan. But if you want to go all-in, you need a partner with a long portfolio of successful SEO campaigns with lawyers.

Request a free SEO audit to get started!