Marketing Automation For Law Firms: 10 Tools

Marketing automation means using technology to do tasks with little help from people.

For law firms, creating automated marketing campaigns and workflows can make a big difference in growing their legal practice.

What Are The Benefits of Law Firm Marketing Automation?

Automation can smooth processes, reduce the amount of administrative tasks for your staff, and help you achieve your marketing goals faster. Here’s how marketing automation tools can help law firms streamline your marketing efforts:

Increased productivity: You’ll have more time for legal core work when you use automated workflows and spend less time on administrative tasks.

Better client experience: Personalized messages and segmentation give law firms an opportunity to improve client relationships and the overall client journey.

Data-driven strategy: You’ll get access to in-depth data that informs better marketing strategies.

Consistent brand voice: Omni-channel publishing features from marketing automation tools allow your brand to stay consistent across all online platforms.

If you’re considering using marketing automation for your law firm, know that it’s well worth the effort. From sending email marketing messages to posting on your social media profiles, there is a marketing automation software that gets the job done.

Here are 10 marketing automation tools to boost your law firm marketing efforts.

1.CallRail

CallRail is a marketing automation tool that records calls, texts, and messages from customers and leads. It uses artificial intelligence (AI) to automate how businesses like law firms interact with their prospects, which helps with increasing conversions. A feature called Convert Assist makes it easier for law firm marketers to boost lead generation efforts with ready-to-send messages and other next steps like sending an offer or scheduling a follow-up call.

2. Marketo

Marketo is a versatile marketing automation software that helps law firms attract, engage, and nurture leads and clients faster. One of the most used features of Marketo is Smart Campaigns, which lets users create and customize email marketing campaigns according to a provided condition or criteria (using filters, actions, and triggers). It also lets you create personalized content with ease. Revise messages and calls-to-action (CTAs) in real-time using AI to tailor the experience for prospective clients or customers.

3. Hubspot

Hubspot is customer relations management (CRM) software that combines marketing, sales, and customer service. It has marketing automation features that include dynamic lead capture forms, which means it uses conditional logic to customize content based on user responses. Law firms can create different workflows for every campaign, from scheduling a call or sending a personalized offer based on specified triggers. Each action can be assigned to team members for efficient collaboration.

4. Hootsuite

Hootsuite is a user-friendly social media management tool for running multiple social media accounts with less effort. Law firms can leverage Hootsuite’s marketing automation feature to schedule social media posts weeks or months in advance, ensuring their social media profiles are always updated with quality content. This app uses AI to suggest the best times to post for maximum engagement. Law firms can set up saved replies and auto-responders to engage with messages and comments automagically.

5. LawRuler

LawRuler is an all-in-one legal management and legal marketing software that provides law firms with a streamlined way to build client relationships and manage prospective clients. The tool supports client intake, case and document management, billing, and legal marketing automation. Its automated text messaging features make it easy for law firms to send existing clients appointment reminders, case updates, and other notifications. Email marketing can also be automated using workflows based on interactions with leads and customers.

6. Constant Contact

Constant Contact is an email marketing software with basic and advanced features (depending on your needs). It includes email marketing, SMS marketing, social media scheduling, customer relationship management, and e-commerce integration. The app’s marketing automation function makes it easy for lawyers to send emails and SMS messages based on customer data and behavior. Constant Contact is also great for personalizing emails with segmented follow-up messages, which helps with client acquisition.

7. AdRoll

AdRoll is a digital advertising platform for running display, native, video, and social media ads. A feature called automation builder allows users to run a single digital advertising campaign on the web, Facebook, Instagram, TikTok, and Pinterest to make targeted campaigns that save time and maximize potential ad clicks. Law firm users can set up ad campaigns using another automation feature called marketing recipes, which are campaign templates that help bring in qualified leads and potential clients.

8. ManyChat

ManyChat is a chat messaging app that enables automated replies and messaging on Instagram, WhatsApp, and Messenger. The app lets you collect email addresses from client interactions and store them in your database. It also enables automatic replies and answers to frequently asked questions, ensuring that prospects get the information they need right away. ManyChat integrates with other email marketing software and legal management platforms, so you can further customize automation.

9. Customer.io

Customer.io is a customer engagement software that covers multiple platforms including email, SMS, in-app, and push notifications. Law firms can leverage this app’s advanced features to nurture leads, onboard new clients, and win back prospects. Customer.io’s visual workflow builder is a powerful tool that allows users to run automated campaigns with a diverse set of conditions, actions, and triggers.

10. Copy.ai

Copy.ai is one of many copywriting tools that use AI to deliver marketing copy for businesses like law firms. You can use it to draft outlines, write a blog post in minutes (not hours), and even create SEO-friendly content.

Remember while AI writes the first draft, human editors need to polish the content before publishing.

How to Find The Right Marketing Automation Tools For Your Firm?

Choosing the right legal marketing software with automation can be confusing, especially with a lot of great options. To help you make the right decision, here are some key things to consider:

• Marketing goal. What are you hoping to achieve by using automation in legal management tools? Is it to attract more clients? Do you want to get a better return on investment (ROI) from your paid ads? Do you want a better process for client intake? Whatever it is, the automation tool you choose should help you achieve better results from your marketing efforts.
• Cost. For small law firms, budget is a big factor. Only go with automation tools that won’t break the bank.
• Integrations. Will the marketing software work with your existing tools? An added tool should speed up the entire process of your marketing tasks.
• User-friendliness. The legal marketing automation software should be easy to use for you and your team.

Need Something More Than Marketing Automation for Your Law Firm?

Are you looking for a specific marketing automation feature not found in the tools mentioned here? Even the best marketing automation platforms might not be capable of the workflow you have in mind.

Hiring a law firm marketing agency might be a better option to meet your unique needs. Agencies like On The Map Marketing have worked with clients from the legal industry to help them meet their law firm marketing strategy and goals to grow their legal practice. Contact us to get started.