Law Firm SEO Expert – On The Map Marketing

What is Law Firm SEO?

Law Firm search engine optimization (SEO) is the practice of improving your online presence so people are likely to find your law firm online using a search engine like Google.

SEO for attorneys is crucial so lawyers and law firms appear on the first page of search engine results pages (SERPs) and get more website visits, which help increase traffic and leads.

Suggested reading: How Much Does Law Firm SEO Cost: Pricing 2025

What Can You Expect From On The Map Marketing: A Lawyer SEO Expert

A digital marketing expert treats all its clients equally and with a personal touch. They’re also accountable for running successful digital marketing campaigns and measuring key performance indicators (KPIs) that positively impact the law firm’s revenue. They focus on driving more conversions for you.

On The Map Marketing, for instance, has a core value to “get results” for clients. We have been practicing these principles for years, and our clients can attest to our expertise. Here’s just a couple:

On The Map knows Law Firm SEO!

“I’ve broken even on my yearly marketing budget and we’re only a few months in. On The Map knows Law Firm SEO. I couldn’t be happier with the service they provided. Excellent customer service.”

Brett Beaubien

The Law Office of Brett V Beaubien

Do yourself a favor and call them sooner than later!

“I had the good fortune of having Kara Kelley as my representative at On The Map. This was after many years of really bad SEO results from three prior prominent agencies. She and her team are hands down the most knowledgeable SEO people around. They got me to page one for multiple search terms in perhaps the most competitive field possible and most importantly, did so in just a few months. I can’t say enough great things about Kara and her team. Do yourself a favor and call them sooner than later!”

John Fuller

Fuller Personal Injury Law

You can read more of our client testimonials here.

Always remember that the end goal of SEO is to help you passively acquire new clients through organic search results. It ties in with the objective of digital marketing in general, but you’ll need specific technical skills that broad-level marketers sometimes lack.

How On The Map Marketing Has Driven Results With Legal SEO: Case Studies

At On The Map Marketing, we are confident in our abilities and expertise to bring our clients the desired results they want to achieve with SEO.

All of our SEO is customized for the unique needs of a law firm in their practice area and locality. We’re committed not just to improving your online presence or getting you more contact form submissions. We want to deliver qualified leads that get you more cases.

As an example, our client, Wagner Reese, earned a massive 14.53x ROI on their digital marketing investment with us.

Here’s how the firm’s CMO felt about their work with us:

We couldn’t be more pleased with the results!

“Working with OTM has been a game-changer for our law firm. Not only have they helped us refine our SEO strategy and improve our search rankings, but they’ve also ensured that the leads coming in are the right fit for our firm. Their expertise and dedication to our firm has allowed us to spend less time sifting through irrelevant inquiries and more time helping real clients who need us. We couldn’t be more pleased with the results!”

Samantha Pearson

Chief Marketing Officer at Wagner Reese, LLP

For another law firm, Hipskind & McAninch, we helped them close their largest case in their history—all through their organic SEO efforts,

We have years of legal SEO expertise and we know our stuff when it comes to helping law firms get more clients. What’s more? We use our homegrown tracking platform, TrackRight, to measure our SEO performance. You get direct access to your keyword rankings and leads inside it—24 x 7.

What Are The Kinds of SEO Services For Lawyers?

The main types of SEO services for lawyers in the market include:

• Local SEO – Implementing local SEO ensures that your firm shows up prominently in geographically relevant searches. This results in more visibility for potential clients in their immediate area, which can result in more cases and business growth. Such services tend to include GBP optimization, citation building, and the like.
• Content Marketing – Adding a content marketing strategy helps lawyers establish themselves as authorities in their field by providing valuable, informative content to potential clients. This builds trust and attracts organic traffic from people looking to hire a lawyer or avail of other legal services. Such services often include blog posts and social media marketing.
• Link building – While link building may sound tedious, it’s essential to a website’s authority. Getting quality backlinks for your law firm website is a valid sign that your site is trustworthy and credible. Given the increasing importance of brand building for SEO, now the attention has shifted to digital PR—which involves getting your firm in legacy media and local media platforms.
• Video Marketing – With the rise of video content consumption, law firms are integrating video marketing in their marketing. Videos now rank in Google SERPs. Even ranking in YouTube for relevant consumer queries can help your practice get more leads and clients. Video marketing services can include video production and YouTube optimization for your law firm.

Generally all service providers that offer custom solutions, begin with a SEO audit to determine the most suitable services for your needs.

How to Hire Law Firm SEO Services: A Quick Guide

Finding and hiring the best law firm SEO agency for your practice can take time. Here are some things you can do when shopping for SEO service providers.

Set a Budget

Having a clear figure of how much you plan on spending helps you focus on agencies or experts that fit this criteria.

Are you ready to spend $3,000 to $10,000 monthly for law firm SEO services? (Yes, that’s the budget range for the SEO services you should be getting.) SEO pricing ultimately depends on the factors influencing the cost of the service packages.

For instance, the more competitive your practice area and the bigger your target market is, the higher the cost will be.

If you’re on the budget-conscious side, looking for an agency with a flexible and scalable fee structure could benefit you down the road.

Focus on Experience of Working With Law Firms

Only consider hiring SEO experts who have experience working with lawyers or law firms in your practice area. These specialists are likely to know the ins and outs of your practice and create strategies that make sense for your target audience and industry.

A personal injury law SEO expert, for example, knows the keywords and content strategies that attract clients seeking compensation. They also ensure your website and marketing efforts follow ethical and legal guidelines.

While basic SEO knowledge is useful, the specialized skills of an SEO expert who has worked with law firms can greatly improve your digital marketing success. They understand the legal market well, which helps create more effective legal SEO strategies.

Read Online Reviews

Always take time to read customer reviews of an SEO firm, not just on their website but on review platforms like Google, Yelp, or Clutch. This is where you can get first-hand information from past customers which might answer any questions you might have. You can also use reviews to spot potential issues with an agency that you might want to avoid.

Reading online reviews can help you learn about an SEO firm’s performance, reliability, and customer service. Positive reviews highlight the firm’s strengths and the results they have achieved for other law firms.

Negative reviews are also important. They can reveal problems like poor communication, missed deadlines, lack of transparency, or hidden fees.

Have Your Questions Ready

Treat this process like an employer. Prepare a series of questions before a consultation to make sure that you get all the information you need. Some of these questions might be:

• What are the SEO strategies you implement that deliver qualified leads?
• How do you deal with algorithm changes?
• What are key performance indicators (KPIs) you rely on for a lawyer SEO campaign?
• Can you give me an example of results from law firm SEO campaigns you’ve done in the past?
• Do you offer monthly SEO plans?

Getting all your questions answered during the initial meeting saves time for both you and the SEO firm. Ideally, the answers to your questions should help you decide on which agency to hire.

Read Case Studies or Ask For Proof

Good reviews from sites like Clutch, Featured Customers, Trustpilot, and others are an encouraging sign of a trustworthy expert. But fair warning: the credibility of positive reviews can be misleading if the reviewer’s characteristics don’t exude trust.

So, use reviews as a filter for finding reputable experts, but always do due diligence like looking at their case studies.

Find a law firm SEO company that has worked on campaigns in your practice area and geography and show SEO metrics that translate to an increase in leads or revenue. If they don’t have results to share there, ask for proof of positive results in a market as competitive as yours.

Check the Fine Print on The Contract

Some SEO agencies hold clients’ websites and data hostage if they decide to cancel their contracts or not renew. Recovering some of it is possible, but it’ll be a long and expensive battle.

So before signing on the dotted line, ensure you own the website or will own the website its team will design for you, the content it creates, and that you’re not restricted to the agency’s proprietary platform.

There might be other items in the contract that don’t sit right with you, so seek legal advice before signing the document.

Red Flags to Avoid in a Law Firm Expert

Unfortunately, there are SEO agencies and specialists who lure you in with false promises like ranking on the top spot of Google.

Here are some red flags to spot when choosing law firm SEO experts:

• No proof of successful SEO campaigns – Skilled SEO experts should have proof of their SEO knowledge, such as screenshots of leads and organic traffic after implementing SEO.
• Focus on vanity metrics like pageviews and social media followers – If the SEO expert highlights metrics that don’t necessarily mean they helped grow a firm’s clientele, then they’re focusing on the wrong goals and shouldn’t be working for you.
• Promises specific results like ranking #1 for a keyword – Even the best SEO experts can’t predict the outcome of an SEO campaign.
• Practices black hat tactics like keyword stuffing and cloaking – These practices are not allowed and your website can be penalized by Google.
• Uses proprietary platforms that lock your website or content – As mentioned earlier, you should avoid agencies that hold your content and website hostage when you choose to discontinue their service.

Working With a Law Firm SEO Expert: What to Expect

While we’re strong advocates of SEO, it’s in our best interest to make sure you have realistic expectations.

One thing to keep in mind is that SEO campaigns—regardless if you’re working with the best SEO agency in the country—will take some time to get results.

It can take anywhere from three months to a whole year before you start seeing significant results. And just because it took one year (or longer), doesn’t mean SEO isn’t worth the wait.

Ready to start your SEO campaigns? Contact us and we’ll help you create solid SEO strategies that work.