How Do Law Firm Marketing Teams Look Like in 2025 - On The Map Marketing
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How Do Law Firm Marketing Teams Look Like in 2025

Here’s the thing: your marketing strategy is only as effective as the people in your team.

In this post, we asked twelve lawyers about the structure of their marketing team.

Do they hire everyone in-house? Are they outsourcing from freelancers or full-service agencies?

Handling Marketing Solo

Solo attorneys put on many hats to address budget constraints while they build a name for their firm.

To win law firm clients in the early days, Jimmy Lai of Lai & Turner Law Firm PLLC had to do small-scale marketing by himself. This includes attending legal networking events to gain referral leads.

However, it’s worth noting that doing marketing solo was never the end goal for Jimmy.

He also hired freelancers to fill skill and knowledge gaps, especially when tackling the technical aspects of marketing, to better manage costs.

“Freelancers helped with our website and SEO,” stated Jimmy. “Our current marketing budget is 15% of revenue.”

The takeaway here is to know when to scale your marketing efforts and who you come to for help.

Meghan Freed, co-founder and managing partner at Freed Marcroft, summarized this perfectly.

Supplementing In-House Marketing with External Agencies

Most law firms keep a lean internal marketing team while hiring law firm marketing agencies to support more elaborate campaigns.

Scott Monroe, founder of Monroe Law, P.A., depends on a blend of internal marketing specialists and an outside marketing agency with that much-needed expertise.

Managing a small internal marketing team while sourcing bigger projects from an agency is a strategy shared by Joy Owenby, founder of Owenby Law, P.A. Internally, they handled traditional marketing activities like networking and local community involvement—as well as basic digital marketing like social media.

Joy emphasized their decision to choose an agency over freelancers for the purposes of cohesiveness and more streamlined management.

Andy Gillin, managing partner at GJEL Accident Attorneys, also decided to work with an agency to supplement their small in-house marketing team.

This approach is echoed by Jonathan Feniak, founder of Feniak Consulting Group LLC and general counsel at LLC Attorney.

LLC Attorney’s internal team consists of individual professionals who focus on digital marketing, client outreach, and content creation. They then enlisted the help of external paid advertising and SEO agencies to provide the expertise they lacked.

Similar to LLC Attorney, C.L. Mike Schmidt of Schmidt & Clark LLP also manages a three-person internal marketing team consisting of a content specialist, a digital strategist, and a marketing manager. He then works with agencies for specialized tasks like digital PR and legal SEO.

Supporting Internal Teams with Both Freelancers and Agencies

Hiring individual freelancers offers more flexibility in terms of costs and marketing scope than working with agencies.

However, established law firms tend to choose an agency first before hiring freelancers who can handle specific marketing tasks.

Scott Distasio, founder of Distasio Personal Injury Law, states that hiring external agencies and freelancers enabled their in-house team to keep up with the ever-evolving landscape.

While some attorneys outsource their legal marketing expertise, others prefer having complete control over strategy and branding.

Mark Hirsch, co-founder of Templer & Hirsch, talks about that exact same approach to marketing.

Mia Mancinelli Cloud, founder of Cloud Law Firm, also internalized their firm’s marketing leadership while hiring agencies and freelancers for specialized, technical tasks. This includes SEO, PPC, content creation, and consulting.

Mark Pierce, founder and CEO of Wyoming LLC Attorney, who also works with a hybrid team consisting of freelancers, agencies, and in-house professionals.

Freelancers allowed Mark to execute one-off marketing projects that their go-to agencies normally don’t handle. For example, they once hired a freelance content specialist to work on an informational video series, which boosted client engagement.

Working Exclusively with an Agency

Finally, there are lawyers who prefer letting an agency handle everything from top to bottom.

Ross Albers, founder and CEO of Albers & Associates, chose to outsource everything from a full-service legal marketing agency—strategically increasing their investments based on their firm’s growing needs.

Final Thoughts

It’s clear that, for every authoritative law firm you find online, there’s a team of seasoned legal marketing experts responsible for their results.

As stated by Meghan Freed, partnerships with agencies can “provide specialized skills, fresh perspectives, and additional resources for projects like website development, SEO, or paid advertising campaigns.”

If you’re still looking for an agency to be your partner toward marketing success, contact us here and request your free marketing audit.

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