20 Best Estate Planning Law Firm Websites

I along with our web developer, Davis Prikulis, put together this list of the 20 best estate planning law firm websites that you can take inspiration from. Contact us if you’re looking for a law firm web design agency that can create your website like any of the ones below.

20 Top Estate Planning Attorney Websites

We’ve done the ground work to find the top 20 websites your estate planning law firm needs to look at for inspiration. Let’s look at the first one.

1. HagEstad Law Group, PLLC

What Works:

• The site’s unique hero design creates a confident first impression.
• The understated and elegant color scheme adds to the law firm’s authority and expertise.
• Fixed header containing the calls to action (CTAs): law firm’s phone numbers on the Montana and Arizona branches and a Free Consultation button).
• A very organized menu with pages to specific practice areas offered by the firm.
• Showcases reviews from Google, Yelp, Avvo, and others (all with at least four stars and six reviews) with testimonials from satisfied clients.
• Excellent layout of all the page elements, complete with animation effects as you scroll down.

What Can Be Better:

• CTA buttons blend too much into the design, making them harder to spot. They could be in a different color to make them more eye-catching.

2. Eisen Law

What Works:

• The website uses different scrolling effects to achieve a dynamic and modern web design.
• The visible hamburger menu icon declutters the header area. Clicking on it opens a full-page menu that organizes links to different site sections, each with comprehensive information about its practice areas.
• Detailed lawyer pages containing the educational attainment, speaking engagements, and publications.

What Can Be Better:

• White text visibility is compromised due to the light gray portions of the background images.
• Could use some social proof that showcases the firm’s effectiveness and expertise.

3. Fritz Law LLC

What Works:

• It has a clean and vibrant white and red color scheme with clear CTA buttons.
• Each law firm employee has a specific client testimonial about them, allowing prospects to trust them even more.
• The section about its streamlined process helps people set expectations when working with the firm, which is good.

What Can Be Better:

• Could use some social proof that showcases the firm’s effectiveness and expertise.
• The practice area pages are somewhat thin and could use more helpful and useful information for visitors.

4. Klenk Law

What Works:

• The above-the-fold section contains multiple professional, high-resolution photos of the firm’s attorneys and lawyers in carousel format, each slide with its unique copy and CTA.
• The home page clearly explains the law firm and why you should hire its legal services.
• Extensive showcase of awards and recognitions the law firm accumulated through the years.
• Its simple and structured fixed menu features all the important information about the firm. In particular, the Blog & Resources menu shows pages that visitors might find useful, like the Intestacy Rule, Glossary, and Terms.

What Can Be Better:

• The site’s presentation of the badges could be much better. They could be streamlined into a slider to reduce space.
• The free consultation form has some formatting issues, causing inconsistent text on the placeholder text and drop-down menu.

5. Houser Firm

What Works:

• The firm’s site adopts a clean and minimalistic approach and maintains a pleasing color scheme, both contributing to its attractive appearance.
• The home page is the shortest among the featured sites, concentrating on the boutique law firm’s offerings without going off-topic.
• The menu guides you through the different site sections to learn more about its services, attorneys, practice areas, and more.

What Can Be Better:

• The homepage CTA needs to be bigger and more prominent to compel visitors into action.
• There’s too much text across all pages and insufficient images to help explain the information visually and break the wall of text.

6. Adrian Philip Thomas, P.A.

What Works:

• An engaging homepage video in the above-the-fold section shows that the firm is very serious about helping its clients.
• Tons of professional shots of the firm’s lawyers and partners give the site a more personable feel than the rest.
• The Client Portal provides a seamless way for clients to collaborate on documents and pay their invoices from a single location.

What Can Be Better:

• The “Connect with Us” widget at the bottom right should be bigger since it is the page’s CTA.
• Social proof (badges and reviews) should appear on the attorney pages when it should also appear on the homepage to help gain visitors’ trust immediately.

7. Shoup Legal

What Works:

• The website achieves a harmonious color balance, resulting in a visually pleasing appearance that exudes a modern vibe.
• The website uses video content to effectively communicate its ideas with visitors. Specifically, the video testimonials feature happy clients of the law firm, showcasing their satisfaction with the services. The willingness of these clients to record a video and share their positive experiences speaks volumes about the firm’s quality of work.
• The company offers recorded workshops for its different services, which people can access for free after signing up. This is perfect for those who are unsure about hiring the firm for its services but want to learn more about nursing home care or how to avoid probate.

What Can Be Better:

• The form is shown on all pages, but it could be improved by tailoring it to each page’s content. For example, if it’s on the Trust Administration page, it could ask visitors if they want more information about wills, trusts, and probates.

8. Jules Martin Haas

What Works:

• It adopts a simple design tailored for legal professionals, ensuring an easy and understandable experience for users.
• The “Did You Know” sections on the homepage share fun tidbits about Jules, which helps gain the trust of his audience.
• Features client reviews and badges in slide format to showcase the firm’s expertise.
• The contact form on the homepage is simple, while the one on the Contact Us page asks more detailed questions, enabling the company to engage with potential clients at varying levels.

What Can Be Better:

• May not be as compelling as other sites visually due to its static nature and lack of animation.

9. Russell Law Firm

What Works:

• Its Practice Areas menu showcases the various services offered by the firm, including subcategories, to provide comprehensive information on each subject.
• Each practice area page provides comprehensive information through text, videos, and FAQs to enhance understanding.

What Can Be Better:

• The website’s current color scheme is hard to read, combining a yellow background with white or blue text.
• The Our Legal Practice Areas section doesn’t link to the firm’s different services.

10. Law Office of Carey Thompson, PC

What Works:

• It features a modern and visually appealing design, with well-executed call-to-action (CTA) buttons that effectively capture attention without feeling intrusive.
• The design is excellent, providing an intuitive and smooth user experience.
• The layout helps users navigate through the page’s content in bits and pieces, making it easy to process and not become too overbearing.

What Can Be Better:

• The About Us pages are severely lacking. They have thin content and no information about the lawyers that could help convince visitors to hire the firm.
• The practice area pages read like blog posts. They don’t have a clear CTA, and there’s a sidebar with links to other pages, which could distract visitors from the page’s actual content.

11. KLG Estate Planning

What Works:

• The firm features a contemporary design with smooth animations, which are especially noticeable in the menu and hero section, enhancing user engagement.
• Its serene color scheme contributes to a calming browsing experience.
• Lots of photographs of the attorneys help gain the trust of visitors.
• The Schedule a Call CTA on the right side of the screen is visible to all and is not intrusive to the browsing experience.

What Can Be Better:

• The homepage client testimonials feature placeholder images. It’s best to either upload the real images or remove them.
• The site featured its legal credentials on its location pages, where they could’ve also been featured on the homepage.

12. Harvest Law KC

What Works:

• Its color scheme is relaxing and pleasing to the eyes.
• The social proof section presents the badges and reviews nicely by striking the correct balance of text and images.
• Hovering over the images under the Life Stages Estate Planning in Kansas and Missouri section to reveal the description and link to each page is a nice touch.

What Can Be Better:

• While the homepage’s hero background is visually appealing, the blue text clashes with the background video, making it difficult to read.
• The practice areas section also presents readability challenges due to the background image.

13. John Burns Estate & Elder Law Care, PLLC

What Works:

• The site’s attractive design offers a unique feature that allows users to schedule online or in-office meetings.
• Its large font size makes the text much easier to read.
• The website’s smart color scheme is easy on the eyes and makes the orange CTAs stand out, like the “Schedule Appointment” widget.
• The seamless hover effect on the Practice Areas section adds to the user experience.

What Can Be Better:

• The absence of a visible contact form may not encourage enough action from visitors.
• The badges in the Memberships and Awards section could benefit from additional context to help visitors understand their significance.

14. NM Law APC

What Works:

• The firm’s website demonstrates impressive structural integrity and clear navigation.
• The strategically placed icons effectively engage visitors, especially in highlighting practice areas.
• The firm builds trust with potential clients by effectively showcasing Google reviews, including testimonials, ratings, and reviewer images in a slider format.
• Showcasing the different charities the company collaborates with humanizes its brand and makes it more relatable.

What Can Be Better:

• The background image conflicting with the white text overlay hinders the hero section’s readability.
• Adding a CTA that remains visible as users scroll down the page can help improve its conversion rate.

15. The Johnson Firm, P.C.

What Works:

• Its Practice Areas section shines with well-structured organization.

What Can Be Better:

• It sports a somewhat dated aesthetic.
• The large image in the website’s header section takes up too much space, creating unnecessary white space. This also makes the fixed header larger than necessary, leaving only around 70% of the screen’s space for the content page.
• More visual content can help break up the monotony of the text.

16. Hays Firm LLC

What Works:

• Exudes a bright and welcoming atmosphere, promoting a visually pleasing experience that entices users to explore its content effortlessly.
• Has a beautiful layout that makes the text less overwhelming, improving information processing.
• Great use of icons throughout the site to add value to the firm’s message.

What Can Be Better:

• Needs to feature more customer reviews.
• While all pages have a contact form at the bottom, it would be beneficial to include a fixed CTA button or widget that redirects users to the contact form or opens a form to fill out.

17. Theresa Clancy Law

What Works:

• Designed with a calming color scheme and a well-structured, simple design.
• Lots of professional and candid photos and videos of Theresa and her family emphasize the importance of family in estate planning.
• The home and service pages present a clear and straightforward step-by-step process for creating a will and estate plan with Theresa, contributing to a seamless user experience.

What Can Be Better:

• The chosen font appears too thin, potentially compromising readability for users.
• Could use more detailed information about her experiences and achievements in estate planning, along with additional testimonials.

18. Cary Estate Planning

What Works:

• The homepage features an excellent “Our Process” section, providing clients instant clarity on the journey ahead.
• The Serving Locations section, complete with a map and addresses, enhances user convenience.
• The “Why we do it” section helps differentiate the firm and gives prospects more reasons to choose its services.
• This website demonstrates social proof—the “As seen on” section prominently displays logos of recognizable media outlets and publications, while the testimonials feature client photos. These elements enhance the firm’s credibility with its audience.

What Can Be Better:

• The high-contrast color theme can strain the eyes and make it difficult to read comfortably.
• There’s a CTA button on the menu and the bottom of the service pages. However, a contact form or a fixed button that follows users as they browse could also be added to the page.

19. Preston Estate Planning

What Works:

• Its old-school site design exudes a nostalgic charm, although this aesthetic may not fully align with modern preferences.
• It prioritizes promoting attendance at its free webinars, a unique and mostly commendable focus.

What Can Be Better:

• The mobile experience leaves room for improvement.
• No CTAs are allowed on the service pages except when signing up for the webinar.
• No contact form is available on any of the pages, including the Contact Us page. Only the phone, email address, and map location are provided.

20. Gevurtz Menashe

What Works:

• Has a well-executed timeline showing its history and each milestone’s description.
• Despite the limited content on the home page, its well-structured layout enables visitors to locate the information they seek effortlessly.
• Clean and organized footer that links to important pages on the site, a contact form, and badges and recognition.

What Can Be Better:

• The homepage above the fold features a single-image slider, but the white text overlaid on a colorful background presents readability challenges. There is also no CTA in this section.
• Relies excessively on hover effects for its practice areas pages and lacks sufficient images to enhance visual appeal.
• The “Make a Payment” CTA button text in the header section could be more supportive and less focused on sales.

Parting Tips For Stellar Real Estate Planning Law Firm Web Design

• Clean and professional design to convey trust and credibility.
• Easy navigation to help visitors find what they’re looking for quickly and information that’s clear and easy for people looking for estate planning services to understand.
• Mobile responsiveness for a seamless, user-friendly experience across devices.
• Engaging and comprehensive content that educates visitors about estate planning’s complex process and showcases expertise.
• Clear calls-to-action to guide visitors towards contacting your firm.

Elevate your online presence with On The Map Marketing’s custom website design. We’ll build a site that reflects your brand and follows all the rules to drive traffic and get leads. And you’ll own the site as well—no strings attached! If you don’t have time, contact us for a free consultation.