How Nunez Law got 17 leads from PPC in 2 months
Law firm PPC case study
Client
Nunez Law
They are a personal injury law firm focused on car accidents, truck accidents, motorcycle accidents, and bicycle accidents.
What On The Map
Marketing provided
Challenges
At the start of the campaign, the client had zero conversions and a CTR of 1.5 percent.
Client expressed trouble with their previous Google Ads campaigns in:
- Getting leads
- And quality of the leads
- Further they didn’t have enough data for us to start optimizing their campaign. There were under 100 clicks (as you can see in the screenshot above).
The search volume of keywords that were generating interactions was questionable as seen in screenshot below:
Solutions
List of keywords on different monthly budgets and conversions we forecasted:
Above the fold section of their car accident landing page:
Compelling pitch of lawyer’s services below the fold:
Results
First month
The first month was slow as we were working with a limited budget and the CPC of our target keywords hovered around $500. So we couldn’t get enough data to optimize the campaign. Our targeting was also too precise to only get quality traffic.
Second month
For the second month, Nunez Law doubled their monthly budget. We experimented with: search networks, targeting mobile only, call only campaigns, dynamic search ads, a branded campaign, and budget & bid changes.
Wonder about the results at the end of the second month?
Authors
Case Study Team
Gerardo Ospina
PPC Director
Chintan Zalani
Head of Content
Book a Consultation Right Now
Thank you for getting in touch with us! The next step is scheduling a discovery session with Sarah McMahon, a resident consultant at On The Map Marketing, to learn more about your needs. Choose your preferred date & time by clicking on the button below